Major Labels, Recording Academy, 30+ Music Organizations Issue List of ‘AI Principles’

AI Principles
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AI Principles
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Photo Credit: Andy Kelly

A list of more than 30 organizations, including major labels, Recording Academy, RIAA, and more, issue a list of principles to promote the advancement of AI while respecting human creativity and copyright law.

A broad coalition of creative organizations has announced the launch of the Human Artistry Campaign to ensure AI is developed and used in ways that support human culture and artistry rather than replacing or eroding it.

The group outlined principles advocating best practices for AI that emphasize respect for artists, their work, and their personas, as well as transparency and adherence to existing law, including copyright and intellectual property. The campaign urges supporters to sign a petition to advance these fundamental tenets.

Launched at SXSW in Austin at an event featuring voice actor and songwriter Dan Navarro, Grammy-nominated singer-songwriter Jessy Wilson, and UT Austin professor and immersive technology expert Erin Reilly, the event was moderated by Rob Levine, Billboard’s Deputy Editorial Director.

“We fully recognize the immense potential of AI to push the boundaries for knowledge and scientific progress. However, as with predecessor technologies, the use of copyrighted works requires permission from the copyright owner,” the announcement reads. “AI must be subject to free-market licensing for the use of works in the development and training of AI models. Creators and copyright owners must retain exclusive control over determining how their content is used.”

“Black songwriters, producers, and artists already face an uphill battle for ownership, credit, and proper payment in the music industry,” says Black Music Action Coalition Co-founder and Co-Chair Willie “Prophet” Stiggers. “Although AI can be an incredible tool, without the protection of real human artistry, AI could devastate the Black creative community that leads so much of popular culture.”

“There is so much potential with AI. But it also presents risks to our creative community,” adds Recording Academy CEO Harvey Mason Jr. “It’s crucial that we get this right early on so we don’t risk losing the artistic magic that only humans can create.”

The Human Artistry Campaign membership list includes: