ByteDance is hiring a US-based music strategist to help coordinate its music strategy across TikTok, Resso, and other apps. Beyond the requisite perks and shiny LA office, the right candidate can easily bag a $300,000+ annual salary.
According to the job description, the music strategy team oversees the overall strategy of ByteDance’s global music business, working closely with business departments across TikTok, SoundOn, and Resso. The role ByteDance is looking to fill would give the right candidate the opportunity to contribute to the creation and development of a world-class music ecosystem that “brings value to both ByteDance and the whole music industry,” according to the job listing on LinkedIn.
If TikTok craters in the states, don’t worry: ByteDance has plenty of other apps that need music-related attention. But one thing this job probably won’t require is travel to the state of Montana.
The right candidate would also be responsible for ‘developing and refining’ the overall strategy of ByteDance Music as well as the breakdown of each business’ tactics. They would also identify new opportunities for expansion through in-depth research of emerging opportunities and help with project landing.
Here are the listed qualifications per ByteDance’s posting.
- A minimum of 8 years of experience working in strategy, consulting and corporate development on the TMT sector, or a strategic thinker with vast knowledge and experience in the music business.
- Strong understanding of digital environments.
- An experienced and independent researcher using data and analytics
- Highly self-motivated idealist with strong project management skills
- Experience in the global music industry is highly preferred, despite being a US-based position.
ByteDance is looking to expand its U.S. presence, despite looming bans for its apps like TikTok. That includes the US state of Montana, which became the first state to pass legislation that would officially ban TikTok for all of its citizens. That bill is now waiting for Montana’s governor to sign it into law. If signed, the bill wouldn’t go into effect until 2024. The issues surrounding TikTok highlight why it’s important for ByteDance to continually cement its position in the U.S. market via alternate paths.
ByteDance recently introduced Lemon8 as a Pinterest and Instagram mash-up aimed at Gen-Z. Many TikTok users and young adults (18-24) are flocking to the platform as a way to unmesh themselves from Instagram, which is owned by Facebook’s parent company Meta.