Pepsi has officially kicked off a major ad campaign (“Press Play On Summer”) with Apple Music and the streaming service’s 2022 artist of the year, Bad Bunny.
Pepsi, Apple Music, and Bad Bunny, who raked in a reported $435 million with his tour last year, just recently initiated their Press Play On Summer campaign. Complete with a standalone website (and an option to display the featured text in English or Spanish), the promotional effort is set to wrap on September 17th, according to the involved parties.
Before then, though, diehard supporters who scan a QR code on eligible Mountain Dew, Pepsi, or Starry (formerly Sierra Mist) products – as well as frugal fans who enter for free by mailing in or visiting PressPlayOnSummer.com/nopurchase – will have a chance to win instant and weekly prizes valued at a cumulative $2.11 million or so.
On the instant front, a total of 150,000 prizes will be up for grabs during the months-long contest, according to Press Play On Summer’s fine print. The most noteworthy of these items include 700 pairs of Beats Solo3 headphones (valued at $200 apiece) and 1,300 pairs of Beats Studio3 headphones ($350 a pop), per the contest’s website, which makes clear that participants must be over the age of 18 (19 in Alabama and Nebraska) and reside in the States, Guam, or Puerto Rico.
Other instant prizes promised on the promotion’s website include 100,000 $5 prepaid Mastercards, 23,000 “cotton canvas tote” bags (each valued at $10), 19,100 trucker caps ($25), 4,000 “premium bucket” hats ($35), 1,000 “printed microfiber” towels ($35), 250 boogie boards ($85), 250 “mini retro penny” skateboards ($150), 200 woven button-down shirts ($55), and 200 tank tops ($15).
Additionally, new Apple Music users who opt for the QR-code entry method will score three free months of the subscription-only service; qualified returning customers will receive two months free. And on the weekly prize side, 17 winners (each of whom can bring one guest) will secure tickets to a live event from Apple Music, which last year tagged out Pepsi as sponsor of the Super Bowl Halftime Show.
These grand prizes are said to be valued at an average of $3,600 apiece – a sum that includes airfare, two nights’ worth of lodging, and $300 in spending money (solely for the winners, not their guests).
At the time of this writing, Bad Bunny (whose reported partner, Kendall Jenner, filmed a disastrous Pepsi commercial some years back) didn’t seem to have taken to social media to plug Press Play On Summer. But the 29-year-old appeared at a WWE event earlier in May – with the Puerto Rican government having reportedly paid the wrestling organization $1.5 million to bring the happening to Bad Bunny’s home country.