Firebird and the D’Amelio Family Reportedly Establish Multimillion-Dollar Management Joint Venture

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Dixie D’Amelio, whose family has reportedly partnered with Firebird to launch DamGood Mgmt. Photo Credit: Priyanka Pruthi

The D’Amelio family – including TikTok-famous sisters Dixie and Charli as well as their parents – has reportedly partnered with Firebird to establish a music-focused management company called DamGood Mgmt.

Word of the joint venture just recently emerged in a report from the Wall Street Journal, but the involved parties don’t appear to have formally announced or confirmed the endeavor. Founded in 2021 by former Gibson chairman and KKR partner Nat Zilkha and former Ticketmaster head Nathan Hubbard, Firebird itself has reportedly raised north of $400 million from backers including Goldman and the aforesaid KKR.

Far from hesitating to deploy the capital, Firebird has been snapping up all manner of industry properties as of late – with plans in place to take ownership stakes in the newly formed JV companies of internet celebrities in and around the music sphere. Regarding the latter, the sisters D’Amelio partnered with Spotify last year; Dixie dropped an album via HitCo in June of 2022, and Charli won season 31 of Dancing with the Stars.

Now, with around 80 percent of the D’Amelios’ reported $30 million in annual income deriving from sources besides TikTok, DamGood Mgmt is poised to “manage the family’s varied ventures and aims to sign other online stars with a musical bent,” per the Journal.

The D’Amelio family will reportedly possess “an ownership stake” in DamGood, which is according to Hubbard prepared to try and drive revenue growth on multiple fronts as opposed to solely on the music side.

“Our focus is on growing the entire revenue pie for an artist, not just a single income stream,” spelled out the former Twitter exec Hubbard, whose current company is said to have committed an initial $20 million to DamGood.

Of course, time will tell which influencer clients (in addition to the D’Amelios) the management firm signs and markets. When it comes to the D’Amelios, though, the “revenue pie” already appears extremely diverse – with the family’s inexplicable following evidently being substantial enough to fuel a collection of ventures.

“D’Amelio Footwear” – not to be confused with the sisters’ Hollister-partnered Social Tourist fashion brand – launched last month, and Hulu has confirmed that a third season of The D’Amelio Show is forthcoming. In one of several testaments to the vast army of undiscerning supporters behind the D’Amelio brand, Dixie’s “Be Happy” has racked up an astonishing 103 million streams on Spotify alone – with 113 million YouTube views for the work’s official music video.