What Cost Cutting? Spotify Announces Splashy ‘Spotify Beach’ Event in the South of France

Spotify France beach event concert
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Spotify France beach event concert
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Photo Credit: Jovan Vasiljević

Spotify is heading to the Cannes Lions Festival of Creativity to turn ‘Spotify Beach’ into a live music scene.

The opening night will feature a performance from artist H.E.R. and a DJ set from the Collyer Twins. Spotify says it will be hosting daytime masterclasses and nighttime events starting June 19 through June 22. Each of these will emphasize creativity, connection, and innovation. Attendees can look forward to sessions featuring Spotify leaders and guests including Alex Cooper, and Emma Chamberlain. Meanwhile Trevor Noah will join Spotify CEO and Co-Founder Daniel Ek for a conversation.

On Tuesday night, Florence + The Machine and Jack Harlow will take the stage accompanied by DJs will.i.am and Uncle Waffles. Wednesday will see performances from Foo Fighters and A$AP Rocky, as well as a DJ set from Disclosure.

In addition to all of the live performances, Spotify Beach will feature several interactive experiences like daily sound bath meditations, an immersive Songs of Summer soundscape, an FC Barcelona play zone a ‘Sonic Sips’ coffee and juice bar, a custom sunglasses gifting station, and much more.

Spotify Beach Sessions & Masterclasses

Monday, June 19

Spotify’s Taj Alavi, VP, Global Head of Marketing, Loewe’s CMO Charlie Smith, and Anything Goes creator Emma Chamberlain will discuss their approaches to what they create and their style around partnerships and projects, brand building, and brand positioning.

Tuesday, June 20

Join Daniel Ek and Trevor Noah as they discuss the future of storytelling and the art of navigating different mediums to forge a deeper connection with worldwide audiences. They’ll offer insights on how creators can tell stories in more meaningful ways an effectively leverage new technologies in the ever-evolving media landscape.

Wednesday, June 21

Spotify’s Global Head of Artist Partnerships, Joe Hadley; Tye Comer, Creative Development and Founder of Spotify’s Outside Voice program; and Erin Styles, Global Head of Ads Business Communications & PR, will spotlight SVP of Marketing at Frito-Lay North America, Tina Mahal; and WACL President Rania Robinson.

They’ll discuss the importance of culture-shaping programs that support and amplify diverse voices. This comes as part of Spotfiy’s continued commitment to empowering creators and inspiring our audience to elevate underrepresented communities in their own work.