OpenAI expands its partnership with Shutterstock, signing a six-year agreement to secure ‘high-quality training data.’
Shutterstock, a leading content and creative workflow platform, has announced the expansion of its partnership with artificial intelligence pioneer OpenAI. Through a new six-year agreement, Shutterstock will provide “high-quality training data” for OpenAI models.
OpenAI has secured a license to access additional Shutterstock training data, including image, video, and music libraries and associated metadata, as part of the expanded collaboration. Shutterstock gains priority access to the latest OpenAI technology and will continue to leverage DALL-E’s generative text-to-image capabilities into its platform.
The integration will also provide Shutterstock customers with synthetic editing capabilities, enabling them to create new content and edit and transform any image in Shutterstock’s library “to accelerate ideation and production.” Further, Shutterstock and OpenAI will work together to bring generative AI capabilities to mobile users through Shutterstock’s newly acquired GIPHY platform.
“The renewal and significant expansion of our strategic partnership with OpenAI reinforces Shutterstock’s commitment to driving AI tech innovation and positions us as the data and distribution partner of choice for industry leaders in generative AI,” says Paul Hennessy, CEO of Shutterstock.
“We’re pleased to be able to license Shutterstock’s high-quality content library. This extended collaboration not only enhances the capabilities of our image models but also empowers brands, digital media, and marketing companies to unlock transformative possibilities in content creation and ideation,” adds Brad Lightcap, COO of OpenAI. “We look forward to bringing the next generation of generative AI capabilities to Shutterstock and GIPHY’s vast user base, further revolutionizing the way people express themselves through visual media.”
The latest step in Shutterstock’s path to lead innovation in AI advancements, the company also launched its AI Image Generator, a DALL-E-powered tool empowering users to create customized visuals. Shutterstock was also the first to introduce a Contributor Fund. This initiative has compensated hundreds of thousands of artists for their content IP’s role in training Shutterstock’s generative technology and paying them with ongoing royalties tied to licensing activity for newly-generated assets.