NEON16 Signs Bad Bunny Producers Albert Hype and Jota Rosa Amid Continued Latin Music Popularity Growth

albert hype jota rosa neon16 publishing
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albert hype jota rosa neon16 publishing
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Albert Hype, who’s signed with NEON16 Publishing. Photo Credit: NEON16

Amid continued Latin music revenue growth – fueled by acts including the record-breaking Bad Bunny – NEON16 has signed producers Albert Hype and Jota Rosa. Additionally, the Miami-headquartered company has extended an existing agreement with Latin Grammy-nominated songwriter Gaby Morales.

NEON16 just recently reached out to Digital Music News with word of the deals, which were executed specifically via its NEON16 Publishing unit. Founded by NTERTAIN head (and former Roc Nation exec) Lex Borrero as well as “Adicto” creator Tainy, the self-described “diversified entertainment media company” NEON16 unveiled today’s signings only weeks after revealing its acquisition of Cristina Arcay’s Arro Media.

Regarding the newer of the developments, however, Miami-based Albert Hype has production credits on high-profile tracks from the aforementioned Bad Bunny (including but not limited to “Estamos Arriba,” a collaboration with Myke Towers, and “<3”), J Balvin (“Yo Le Llego,” released with Bad Bunny), Shakira (“Te Felicito” and “Monotonia,” with Rauw Alejandro and Ozuna, respectively), and Selena Gomez and Rauw Alejandro (“Baila Conmigo”).

“The road to success is paved with perseverance and it is not one meant to walk alone,” Hype said of his NEON16 tie-up. “My journey with NEON16 Publishing began with excitement to elevate each other and take music to another level. This is just the start and we have so much more to accomplish together.”

Meanwhile, Puerto Rico-born Jota Rosa has collaborated with several of these same acts (Bad Bunny, J Balvin, and Selena Gomez among them) and dropped a solo debut album entitled Club Dieciseis 2 last year. One track on the latter effort, “Como Ñengo,” having cracked the top 50 in Colombia, is said to boast roughly 50 million streams.

(Earlier this week, Live Nation acquired a majority interest in Colombia’s Páramo Presenta, including Bogota music festivals such as Estereo Picnic.)

“I am very thankful for the opportunity NEON16 Publishing gave me at the beginning of my career,” Rosa relayed in remarks of his own. “This partnership has helped share my music to the masses and I look forward to continuing to make music for the world to enjoy.”

Lastly, as mentioned at the outset, Gaby Morales – who recorded and released a solo track entitled “Te Envolviste” last year – “proudly remains” part of NEON16 Publishing.

“Creative talent development is at the heart of what NEON16 stands for,” NEON16 Publishing A&R director Raul Chirinos said of today’s pacts. “Albert, Gaby and Jota’s success is a great example of investing in talent early and working alongside them as they reach their full potential.”

According to a recently released midyear report, Latin music’s growth is showing few signs of slowing down; between 2021’s end and 2023’s halfway point, Spanish-language releases’ share of stateside streaming consumption (specifically for the top-10,000 tracks) climbed by about four percent, to 7.9 percent overall.