Twitter Officially Debuts Program to Share Ad Revenue With ‘All Eligible’ Creators — Broader Rollout Set for ‘Later This Month’

twitter ad revenue sharing program
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twitter ad revenue sharing program
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The Twitter ad revenue sharing program has officially launched. Photo Credit: Sara Kurfeß

Twitter has officially launched its Creator Ads Revenue Sharing program, under which eligible (and enrolled) accounts “can get a share” of the revenue deriving from adverts shown in replies to their posts.

The Elon Musk-owned social-media platform only recently announced the program’s formal debut, after first outlining the revenue-sharing initiative closer to 2023’s beginning. Separate from subscriptions and the associated income, Creator Ads Revenue Sharing will ultimately “be available in all the countries where Stripe supports payouts.”

At present, though, the service has identified “an initial group who will be invited to accept payment” – with certain of these individuals having already penned tweets about the seemingly substantial paychecks at hand. Meanwhile, Twitter has set its sights on “rolling out the program more broadly later this month,” when “all eligible creators will be able to apply.”

Needless to say, a number of music industry acts could be poised to collect serious compensation (especially relative to the pay attributable to other leading platforms) from Creator Ads Revenue Sharing, which determines payouts based on “how many ads were shown to other verified users,” Musk clarified. “Only verified users count, as it is otherwise trivial to game the system with bots,” added the Tesla founder.

To be sure, Taylor Swift has penned more than a few tweets with north of 50 million impressions and 20,000 replies apiece, and posts from all manner of K-pop artists appear to be racking up impressive stats of their own.

Of course, much-viewed tweets needn’t be constructive or positive, and if eligible for and enrolled in the program, Ticketmaster France alone would presumably receive a sizable check owing to the abundance of responses it’s continuing to receive from allegedly shortchanged Swifties.

(Twitter’s guide to the program notes that Twitter Blue subscribers and Verified Organizations, businesses among them, alike are eligible for enrollment, provided they have generated at least five million tweet impressions during each of the preceding three months.)

Building upon the eligibility requirements – and using K-pop diehards’ notorious affinity for select creators as an example – it seems that the multitude of fan accounts dedicated to individuals like BTS member Jungkook will be unable to collect a piece of ad income despite being verified. (“jungkook pics” boasts 2.1 million followers, for instance.)

“You cannot feature the identity of another person (whether fictional or real), brand, or organization,” reads the Creator Ads Revenue Sharing fine print, “unless directly affiliated with your brand or organization[,] or a fake identity that is intended to deceive others. This includes parody, fan and commentary accounts.”

Creators interested in the ad-sharing program must likewise pass “human review for Creator Monetization Standards” – including an adjacent check for compliance with conduct and content standards, according to Twitter’s aforementioned guide.