Cartier named BTS singer Kim ‘V’ Tae-hyung its news brand ambassador. Here’s the latest.
V will star in a campaign for Cartier’s Panthère de Cartier collection as part of the new deal. It’s a range of jewelry, watches, and accessories inspired by the grace of panthers. Cartier says V’s ‘magnetic gaze’ was the perfect partnership for its feline collection.
“V follows his trajectory with the same determination as a panther,” adds Arnaud Carrez, Cartier’s Senior Vice President and Chief Marketing. “A free spirit, both author and composer, he magnetizes an entire generation as a soloist and a member of the group BTS.”
Cartier isn’t the first luxury brand V has teamed up with, either. In March 2023, he accepted a brand ambassadorship from Heidi Slimane’s CELINE following his appearance at the runway show in Paris.
Of course, V isn’t the only member of BTS getting in on luxury goods promotion, either. RM signed a deal with Bottega Veneta as a brand ambassador, while SUGA joined Valentino, Jungkook signed with Calvin Klein, and Jimin partnered with Tiffany & Co. for a new campaign. J-Hope was officially named Louis Vuitton brand ambassador last year, with the fashion house lauding his “creative musical direction, choreography and upbeat energy.” BTS as a collective became brand ambassadors for Louis Vuitton in 2021 with that collection now available.
According to local reports, BTS fans crashed the Cartier website when the collection was announced in South Korea. The remaining stock of the $26,700 Cartier necklace sold out within minutes of being announced—so there’s plenty of enthusiasm around this collection thanks to the collaboration. V also graced the cover of Elle Korea in April 2023, lending well to his status as a fashion icon. Kim Tae-hyung joins BLACKPINK’s Lusa and South Korean actor Park Bo-gum as a brand ambassador for CELINE.