Taylor Swift’s 13 Management Is Rarely Discussed — Now a Staffing Change Comes to Light

Taylor Swift 13 Management
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Taylor Swift 13 Management
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Photo Credit: Ronald Woan / CC by 2.0

Taylor Swift promotes a high-powered attorney to be general counsel of 13 Management in a rare staffing change to her closely-guarded Nashville-based company.

Taylor Swift is promoting attorney Douglas Baldridge, a partner at Washington, D.C. law firm Venable, to be the new general counsel of her 13 Management company, replacing Jay Schaudies, who is retiring. This shift in staffing is rare for the popstar’s closely-guarded company, run partly by her parents, including her father, Scott Swift, a broker.

The 33-year-old singer-songwriter is known for keeping her circle tight and her business close. Swift typically takes an active role in her business activities rather than delegating them, such as not using a booking agent for the U.S. leg of her continuing Eras Tour.

Baldridge is a veteran commercial litigator and serves as outside counsel for Swift, successfully representing her in a highly-publicized sexual harassment trial against an on-air radio personality in 2017. He also defended her against trademark infringement and dilution claims in 2015, when Swift settled a legal disagreement out of court with clothing company Blue Sphere.

A one-time chair of Venable’s Washington litigation group, Baldridge has represented major US corporations in the pharmaceutical, technology, and consumer products industries, as well as entertainers and real-estate developers. He is expected to complete his tenure with Venable in the coming weeks as he transitions to Swift’s team full-time.

Swift’s 13 Management handles much of her business independently, but this change in staffing does not mean the star is bringing her entire legal team in-house. Swift will retain the services of Venable, according to a person directly familiar with the matter. Venable’s music clientele has also included Snoop Dogg and Barry Manilow.

Taylor Swift also continues to work with well-known music industry attorney Donald Passman of Gang, Tyre, Ramer, Brown & Passman, who is the author of the book, “All You Need to Know About the Music Business.”

What about the rest of Venable?

Taylor Swift has repeatedly turned to Venable to handle legal disputes for her—most recently in attempting to stop her plane’s movements from being tracked. Venable also handled her U.S. trademark application filed January 27 by Swift’s TAS Rights Management LLC for TAYLOR-CON, a fan convention thrown in Dallas by Taylor Swift fans. The trademark is for merchandise for the festival including candles, kitchenware, jewelry, towels, and more.

Venable is a 750-lawyer firm that advertises itself as empowering clients “to be the best version of yourself in any circumstance.” Swift tapped Baldridge in 2014 when he was still a partner at the firm to represent her trademark lawsuit vs. clothing company Blue Sphere. With Baldrige now under the 13 Management umbrella, Venable’s Katherine Write Morrone dealt with the jet tracking issue.

Wright Morrone drafted a letter on December 22 to college student Jack Sweeney threatening legal action if he did not stop tracking Swift’s private jets. “You have engaged in stalking and harassing behavior, including consistently publishing real-time and precise information about our client’s location, the letter reads.

Meanwhile, Rebecca Liebowitz, Co-Chair of Venable’s Trademark Prosecution and Brand Management Group, is the signatory to the trademark application filed in January 2024 by TAS Rights Management. Venable is a general practice firm based in Baltimore and Washington that pulled in $723.6 million in gross revenue for 2022. It specializes in issues such as intellectual property, real estate, wealth management, and other areas of expertise demanded by high-net-worth individuals.