Photo Credit: Eva Rinaldi / CC by 2.0
Pitbull has signed with WME in all areas worldwide after parting ways with them in 2018 following a 17-month stint.
Grammy-winning artist, entrepreneur, and motivational speaker Pitbull has rejoined WME for representation worldwide in all areas after having previously parted ways with them in 2018. Pitbull releases his long-awaited new album, “Trackhouse,” this fall and will join Enrique Iglesias and Ricky Martin for the Trilogy Tour, produced by Live Nation.
“With billions of audio streams and video views, plus hundreds of gold and platinum certifications, Pitbull has one of the most impressive careers in music history along with being a force in brand partnerships,” reads a statement from WME.
The musician, whose real name is Armando Christian Perez, previously dropped WME in late 2018 after 17 months, signing with United Talent Agency (UTA) in all areas. Before that, he left CAA after eight months to join WME, shortly before announcing his tour with his “childhood hero,” motivational speaker and author Tony Robbins, which further solidified him as a motivational speaker in his own right.
His upcoming album will be his first since 2019’s “Libertad 548.” Last year, he returned to touring with the North American Can’t Stop Us Now Tour with Iggy Azalea and Sean Paul, along with his SiriusXM Globalization DJs from his commercial-free channel, Pitbull’s Globalization, on the satellite radio platform.
Pitbull is the co-owner of the NASCAR racing team Trackhouse, also the name of his upcoming twelfth studio album. The musician also established and serves as the ambassador to the Sports Leadership Arts and Management (SLAM!), a system of tuition-free public charter schools across the country.
Norwegian Cruise Line selected him as the “Godfather of Norwegian Escape” ambassador, which led to his Pitbull Cruise events. He has also served as a brand ambassador for companies including Bud Light, Pepsi, Dr. Pepper, Dodge, and Kodak.
Pitbull has also developed several consumer brands throughout his career, including Voli 305 Vodka, the fragrance line “Pitbull” for men and women, and the now-defunct iLov305 restaurant and nightlife concept in Miami’s South Beach.