A prominent distributor has provided new information about Spotify’s reported plans to revamp its royalties framework next year. And according to estimates, the pivot could see the platform cease paying for streams on over two-thirds of its catalog.
Confirmation of (and additional details about) Spotify’s much-discussed compensation adjustments just recently emerged in an opinion piece penned by Stem president Kristin Graziani. Arguing in the op-ed that the changes will in fact benefit artists, Graziani also acknowledged the “three new policies” that Spotify is expected to roll out “in 2024.”
As reported by Digital Music News last month, these policies include penalizing labels and distributors for fraudulent streams and setting a higher minimum play time before any white noise track (as well as similar uploads) will register a stream.
On the former front, certain labels and distributors will reportedly be slapped with a penalty of some sort when they make available content flagged for artificial streams. Of course, it’ll be interesting to see the precise rules and enforcement details at hand; major-label tracks will presumably be spared from ample scrutiny (or at least ample penalties) in this department.
And regarding the second point, roughly 30-second-long white noise snippets have for years been racking up millions of streams and sizable royalty payments. By increasing the playtime necessary to trigger a stream – the exact length remains to be seen – it appears that Spotify will effectively remove many of the uploads from the royalty pool.
The most noteworthy of the three “policies,” however, involves the annual stream-count threshold that tracks must surpass in order to generate Spotify royalties.
Though last month’s coverage acknowledged the change itself, Graziani attached a specific figure, 1,000 plays during the prior 12 months, to the requirement. Running with the number and data made publicly available by Spotify, around two-thirds of the platform’s tracks haven’t hit the minimum to date, let alone in the necessary timeframe.
(Spotify disclosed 82 million on-platform tracks at 2021’s end before the total spiked to north of 100 million in 2022. Per Spotify’s Loud & Clear report for 2022, 37.51 million tracks had achieved at least 1,000 all-time streams by yearend.)
Even so, Billboard, citing an anonymous source, has claimed that the new payout approach would shift only “about 0.5% of Spotify’s royalty pool to more popular tracks.” Meanwhile, the aforementioned piece from Stem’s president expanded upon the point, maintaining that the income attributable to 1,000 annual streams, approximately $3.00, “is well below the threshold at which” most distributors allow artists to transfer funds to their bank accounts.
Notwithstanding this optimistic outlook, others in the industry have raised concerns about streaming-compensation alterations developed with the majors. Believe CEO Denis Ladegaillerie, for instance, has signaled that his company won’t enroll in Deezer’s “artist-centric” model despite a clear-cut financial incentive for doing so.
Said model, which Deezer created in collaboration with Universal Music Group, stacks the deck against a number of acts, new and emerging artists chief among them, Ladegaillerie indicated. While the system differs in several key ways from that which Spotify’s reportedly prepping, both approaches could at some point see their respective thresholds rise – boxing out more creators yet.
Additionally, as tracks continue to pour onto Spotify in droves, it’ll become increasingly difficult for new artists to stand out from the crowd and earn anything at all from their music’s streams. Bearing in mind the point, 2024 could bring with it significant moves from competitors that have for some time been positioning themselves for success on the indie side.