As Spotify prepares to begin slapping distributors with fines for alleged artificial streams, AI music platform Boomy has inked a distribution tie-up with Warner Music’s ADA.
Boomy reached out with word of its ADA pact today, about a week after Spotify confirmed plans to start fining distributors and labels for fake streams as one component of a broader royalties overhaul. Meanwhile, it was only in May that the leading music streaming platform, reportedly at the behest of Universal Music Group (UMG), pulled tens of thousands of Boomy songs over alleged play-count manipulation.
On the other side of the just-unveiled agreement, Warner Music Group (WMG) head Robert Kyncl, possessing ample relevant experience from his time as YouTube’s chief business officer, has been particularly vocal about the perceived long-term commercial potential of AI for his label.
Certain of the major’s acts are said to have artificial intelligence projects on the way, and WMG is harnessing the technology to (among different things) re-create deceased artists’ voices and enable fans to pump out audio featuring soundalike vocals for YouTube Shorts.
Bearing in mind the points, Warner Music and Boomy say their union will see the latter’s A&R team “bring top artists and exclusively curated music from the Boomy roster to ADA.”
These top artists will then “be distributed and marketed across” prominent music and social platforms, the involved parties communicated. Moreover, with a number of rightsholders suing due to AI’s alleged unauthorized use of copyrighted works, the same parties also emphasized Boomy’s claimed role as a supplemental tool for proper musicians as opposed to a service that infringes on protected works.
Expanding upon the point, Boomy identified a portion of the “first artists to benefit from this new partnership,” including rapper Jelie, harpist Katirha, and Plague of Grackles, or “a musical project combined with human intervention to produce a mixture of techno and lo-fi tunes.”
Addressing the deal, ADA president Cat Kreidich touched on AI’s continued evolution amid “an incredibly exciting moment at the nexus of music and technology.”
“We’re learning, we’re experimenting, and we’re responsibly exploring ways to meet this moment,” proceeded the Sony Music vet Kreidich. “The Boomy team is providing artists with the tools to unleash new forms of creativity, and we’re excited to help take that to the next level, bringing the best of Boomy to the marketplace in an impactful and strategic way.”
Bigger picture, Warner Music isn’t alone in working to drive revenue with AI. Well before Lucian Grainge publicly took aim at “merchants of garbage” in the music space, Universal Music invested in AI-powered Soundful, which, per its website, enables users to “generate unique tracks at the click of a button.”