Cher Arrives in Her First Roblox Crossover Event

Cher Roblox
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Cher Roblox
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Photo Credit: Warner Music / Roblox

Cher arrives in her first Roblox crossover event in Warner Music’s Harmony Hills, complete with some of her legendary costumes as in-game clothing.

The Cher Roblox event brings the iconic singer to her first crossover celebration within the game, having kicked off December 8 and lasting for four weeks in Warner Music’s Harmony Hills world. Complete with some of Cher’s most memorable costumes as in-game clothing, the Cher Roblox event also features Harmony Hills sporting some new winter-themed looks and some new quests for players to complete.

During the holiday-themed Cher collaboration with Warner Music, players will be introduced to a new quest each week in Harmony Hills, while recovering presents scattered across the game world by a troublemaking elf. Players can interact with Cher’s Roblox model to get in-game rewards that pay homage to some of her most iconic looks.

Although it hasn’t yet achieved Fortnite’s level of cultural significance, Roblox has fast become one of the top platforms for artists and brands to hold unique events to reach new audiences.

“It’s an opportunity for Cher to introduce herself and her music to a brand new audience on a virtual platform where Gen Z and Alpha are spending their time — more than they spend on either TikTok or YouTube,” said metaverse developer Gamefam, who partnered with Warner Music for the event.

“Holiday music is all about family, and for Cher, being able to use Roblox as a platform for kids to discover and fall in love with her new holiday music demonstrates how artists like Cher can lean into emerging platforms and innovative virtual experiences to build the next wave of fandom.”

Tracks from Cher’s new holiday album will play at certain locations in Harmony Hills, including the bakery, cafe, nightclub, or when players are driving a car or attending a party. The tracks players will hear include “Angels in the Snow,” “DJ Play a Christmas Song,” and “Drop Top Sleigh Ride,” which features Tyga.