Meta Pledges to Label More AI-Generated Content Across Photo, Video, & Audio

Meta will label AI-generated images, video, and audio
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Meta will label AI-generated images, video, and audio
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Photo Credit: Meta

As AI-generated content runs rampant on Facebook and Instagram, Meta says it is making some changes to how it labels manipulated media.

Meta says it agrees with the Oversight Board’s argument that the company’s existing approach to AiIcontent is not enough since it only covers images in which a person is being manipulated. The manipulated media policy came into effect in 2020, when “realistic AI-generated content was rare and the overarching concern was about videos.”

Now over the last two years, AI-generated content has exploded to include generated photos and audio. Meta’s ‘Made with AI’ labels will appear on video, audio, or images that have been manipulated. Meta says those labels will be based on detection of “industry-shared signals of AI images” and people self-disclosing what they’ve created is AI-generated. Images created with the Meta AI will include the label ‘Imagined with AI.’

“We agree that providing transparency and additional context is now the better way to address this content,” Meta says in a press release. “The labels will cover a broader range of content in addition to the manipulated content that the Oversight Board recommended labeling.”

“If we determine that digitally-created or altered images, video, or audio create a particularly high risk of materially deceiving the public on a matter of importance, we may add a more prominent label so people have more information and context. This overall approach gives people more information about the content so they can better assess it and so they will have context if they see the same content elsewhere.”

While Meta plans to label AI generated content, it says it does not plan to remove it entirely—unless the content violates already existing policies. The company will begin labeling AI-generated content in May 2024 and it will stop removing content based on the manipulated video policy in July 2024.