Canadian Artists Punching Well Above Their Weight Globally on Streaming Platforms, Study Finds

canadian artists streaming study
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canadian artists streaming study
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Photo Credit: Wesley Tingey

A new study from Music Canada finds Canadian artists to be punching well above their weight on the global streaming platform stage.

Music Canada, a non-profit organization representing the interests of the country’s music industry, has commissioned a study by economist and streaming music market analyst Will Page to examine the presence of Canadian artists in the audio streaming market, both domestically and on a global scale.

The study analyzed Luminate data of the top 10,000 artists and top 10,000 songs listened to by Canadians on DSPs to determine the prominence of Canadian artists connecting with fans in their own country. The report also considered the global nature of streaming and how essential those platforms are to Canadian artists’ global success.

Of the top 10,000 artists streamed in Canada during the years studied, the report found nearly 1,000 were Canadian. Further, Canadian artists are distributed well throughout the top 10,000, with 100 of the 1,000 most-listened-to artists being Canadian. These include artists like Tate McRae, Lauren Spencer Smith, Karan Aujla, Fouki, Alexandra Stréliski, and Josh Ross.

On a global scale, the study finds that for every stream in their home country, Canadian artists get almost 10 overseas. Moreover, of the top 1,000 singles worldwide, Canadian artists ranked third, behind only the US and the UK.

“In a world where fans can listen to any artist, from any country in the world, and with nearly every recorded song at their fingertips, listeners are choosing Canadian music,” says Patrick Rogers, CEO of Music Canada.

The study comes as the Canadian Radio-Television and Telecommunications Commission (CRTC) works to implement the Online Streaming Act, legislation that ensures Canadian music and stories are supported and promoted across a global range of streaming platforms.

“As the CRTC develops frameworks to bring streaming platforms under the regulatory purview, it’s really important they have a clear understanding of the current unregulated domestic streaming marketplace, and the wide array of Canadian artists who are finding success within it,” Rogers continues.

“Our regulatory framework should build on streaming’s ability to connect Canadian and Indigenous artists with fans at home and abroad.”