Amazon Music Jumps Into AI Playlist Generation With Maestro

Amazon Music announces AI Playlist
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Amazon Music announces AI Playlist
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Photo Credit: Amazon

Amazon Music is getting in on the AI arms race in playlist generation with its new Maestro tool—available in beta to some U.S. customers.

The new feature is intended to make it easier for people to generate playlists based on moods, emojis, and other input. Much like other AI-generated playlists, users start with a prompt idea featuring emojis, emotions, activities, sounds, or choose a suggested prompt to get started. Within seconds, you’ll have a playlist full of music that the AI associates with those words.

Some example prompts Amazon suggests to get started include ‘music my grandparents made out to’ and ‘I tracked my friends and they’re all hanging out without me.’ You don’t need AI for that one folks, just listen to “Every Breath You Take” by the Police on repeat for the creeper vibe.

Amazon is also quick to note that the technology is in beta and “won’t always get it right the first time. “We’ve also implemented systems to proactively block offensive language and inappropriate prompts,” the press release reads. So I guess if you’re seeking other music for that W.A.P. vibe—you’ll have to stick to emojis and abbreviations.

Amazon Music Maestro is rolling out in beta to a subset of Free, Prime, and Unlimited Amazon Music customers for both iOS and Android. Amazon Music Unlimited subscribers can listen to their playlists instantly and save them for later, while Prime members and ad-supported customers only get 30-second previews of the playlist before saving.

How to use Amazon Music Maestro

  1. Download the latest version of the Amazon Music app for iOS or Android.
  2. Customers who are in the beta will see Maestro on their home screen.
  3. Talk or type your playlist idea for Maestro, then tap ‘Let’s Go.’
  4. You can now listen to the playlist, save it, or generate a new one.
  5. Save or share the playlist with friends.