Scamming Swifties: UK Fans Have Lost $1.2 Million on Eras Tour Ticket Scams, Lloyds Bank Warns Ahead of June Shows

taylor swift eras tour ticket scam
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taylor swift eras tour ticket scam
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Taylor Swift performing live as part of the Eras Tour, which is reportedly being targeted with ticket scams. Photo Credit: Ronald Woan

As Taylor Swift prepares to perform 10 UK shows in June, a new report is warning that fraudsters have already stolen an estimated $1.23 million (£1 million) via Eras Tour ticket scams.

That staggering figure came to light in a concise analysis from Lloyds Bank, which said that approximately 600 of its customers had “come forward to report being scammed” since the appropriate tickets went on sale in July of 2023. That’s “significantly more than for any other music artist,” the London-headquartered financial institution communicated.

Of course, the Eras Tour’s ample fan demand is hardly a secret. In the States, federal lawmakers left no stone unturned when seeking answers pertaining to the concert series’ pre-sale fiasco, which spurred criticism from all manner of shortchanged Swifties. Over one year after the tour kicked off, related bills (see Arizona’s House Bill 2040) are still making a legislative splash.

And notwithstanding the aforementioned 10 UK shows Swift’s lined up for June (three in Edinburgh, three in Liverpool, one in Cardiff, and three in London), on top of another five performances that are set for London in August, said fan demand has evidently overwhelmed supply across the pond as well.

Running with that point, the north of 600 Lloyds customers who reported falling victim to Eras Tour ticket scams lost an average of $413 (£332) each; some parted with in excess of $1,242 (£1,000).

Estimating based on this internal data, the entity placed fraudsters’ cumulative haul at more than $1.23 million (£1 million), reflecting 3,000 victims in the UK and the noted average per-scam loss.

Needless to say, prospective attendees will have to be particularly diligent when attempting to purchase tickets as the June shows approach. Per Lloyds, those between the ages of 25 and 34 “are most likely to be targeted by fraudsters,” and nine in 10 of the reported scams began on Facebook.

Despite the latter figure, one needn’t look far on services such as Twitter/X, Instagram, and more to find ticket-sale offers that should probably be avoided. Bigger picture, Lloyds said that the number of reported concert-ticket scams had “more than doubled” – referring to a 158 percent spike – across the summer of 2022 and the same period last year.

Criminals zeroed in on shows from high-profile acts like Coldplay, Harry Styles, and Beyoncé last summer, the institution elaborated, with an average across-the-board loss of $165 (£133) per scam victim.

Especially with UK-based musicians and venues struggling on the income and revenue fronts, respectively, fans would be wise to instead spend their hard-earned cash on tickets to see some of today’s many talented (non-Swift) artists.