Warner Music Sells Uproxx, HipHopDX, Dime Magazine to Media Trio—will.i.am, Jarret Myer, Rich Antoniello

Warner Sells Uproxx HipHopDX
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Warner Sells Uproxx HipHopDX
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Photo Credit: Aiden Marples

Warner Music Group has sold its media properties Uproxx, HipHopDX, and Dime Magazine to media veterans Jarret Myer, Rich Antoniello, and will.i.am. The trio have formed UPROXX Studios to manage these properties.

The creation of UPROXX Studios also includes the exclusive license to represent WMG’s coveted YouTube inventory for all media sales in the United States. The newly formed studio will integrate the power of will.i.am’s FYI AI technology and FYI radio into their operations. The collaboration includes the creation of AI StoryLabs, a specialized unit within UPROXX Studios that harnesses advanced conversational AI to transform brand communication.

Initial projects feature an AI-driven performance series, a customized radio format, and a technology show tailored for social media, demonstrating the potential of AI in marketing.

“Innovation is in our DNA,” adds will.i.am, creative innovator and tech entrepreneur. “Our continuous pursuit of developing new mediums and platforms will re-shape the future of creative expression. We are crafting products and experiences so groundbreaking that they compel the world of media to evolve alongside us. This is our mandate as pioneers of culture.”

UPROXX Studios is uniquely positioned to focus solely on its media growth and unleashing the potential of its combined assets. “We’re doubling down on growth,” adds Jarrett Myer, incoming CEO of UPROXX Studios. “Expect significant investments in our brands, team, and the experiences we offer—both creators and audiences alike.”

“Through its partnership with FYI, UPROXX Studios embraces pioneering technology and also signals its commitment to fostering creativity and pushing the limits of digital expression,” affirms CEO Jarret Myer.

UPROXX Studios says it reaches over 170 million monthly U.S. visitors across its properties, generating over 12 billion monthly U.S. video views. Meanwhile, FYI offers creatives a new way to brainstorm ideas, find fast facts, and collaborate to focus ideas.