Another ‘Taylor Swift’ Bill Is Targeting Ticket Resellers and Marketplaces, This Time in Minnesota

taylor swift bill minnesota
  • Save

taylor swift bill minnesota
  • Save
Minneapolis, where Minnesota’s governor signed a ‘Taylor Swift’ bill into law on Tuesday, May 7th. Photo Credit: Tom Conway

Another “Taylor Swift” bill has surfaced, this time in Minnesota, where ticket resellers and the involved platforms will be subject to a number of new requirements beginning next year.

The North Star State yesterday adopted House File 1989 (the latter is Swift’s birth year and the title of her fifth studio album), with Governor Tim Walz having signed the measure into law at downtown Minneapolis venue First Avenue, per local reports.

This law is just the latest in a line of legislation enacted at the state level following the Eras Tour pre-sale fiasco, which, owing to ample fan demand for the record-breaking concert series, left many without tickets. Notably, though, House File 1989 covers more ground than and differs from related legislation in different states.

At the top level, the Minnesota law (which won’t go into effect until 2025, once again) extends to tickets for “all forms of entertainment,” including but not limited to theater and opera performances, concerts, amusement parks, sports events, “and all other forms of diversion, recreation, or show.”

Similarly all-encompassing is the bill’s classification of “ticket reseller,” referring to any person who “offers or sells tickets” to in-state events following the original sale. That includes transactions completed over the internet, via “telephone, mail, delivery service, [or] facsimile,” or through other means, but expressly excludes sales attributable to individuals who purchased passes “solely” for their own use or the use of their “invitees, employees, or agents.”

Running with those significant definitions, ticket resellers and online ticket marketplaces are required to disclose at the point of sale tickets’ all-in cost, a conspicuous breakdown of fees, a notice that the pass or passes are being resold, a refund policy, and more. However, the requirements only apply to individual resellers who move north of $5,000 in tickets annually.

Furthermore, ticket resellers and marketplaces are barred under the law from advertising “more than one copy of the same ticket,” listing tickets before they’ve first gone on sale, offering tickets without providing specific seating information, and enlisting individuals “to wait in line to purchase tickets” (with plans to resell) if the practice is prohibited generally or by the venue, among different things.

Next, ticket-resale marketplaces, “unless acting on behalf of the” venue, event, or act(s) at hand, cannot incorporate into the relevant URLs the venue name, the event name, or the name of the entertainment professional, according to the law.

Lastly, individuals are blocked from circumventing “any portion” of the ticket-purchase process, including “security or identity validation measures or an access control system,” besides disguising their identities to buy more than the maximum-allowed number of tickets.

Even an individual who knows that a ticket was obtained in violation of these validation measures cannot resell the pass under the law. Ticket marketplaces, for their part, must turn over “information about technology and methods used” in alleged violation of the law to the commerce commissioner on request.

After this piece was published, a Live Nation representative reached out with a statement, attributed specifically to Ticketmaster, in support of Minnesota’s ticketing law.

“We applaud Governor Tim Walz, Representative Kelly Moller, and Senator Matt Klein for championing protections for Minnesota consumers and holding ticket resellers accountable,” Ticketmaster said. “We’ve long advocated for a ban on speculative ticketing, mandating all-in pricing, and enforcing stricter bot laws. This legislation enacts one of the nation’s strongest ticketing reform laws.”