Armada Music’s BEAT Continues Dance-Catalog Landgrab With Jax Jones, Amba Shepherd, and Sola Records Deals

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Dance duo Solardo, the founder of Sola Records, and Armada Music CEO Maykel Piron. Photo Credit: Armada

A little over one month after purchasing Cloud 9, Armada Music has acquired stakes in additional song rights (Jax Jones as well as Amba Shepherd) via BEAT and unveiled a JV with Sola Records.

Armada reached out today with news of its dance-focused investment division’s latest deals. When that division arrived on the scene about 13 months ago, higher-ups made clear an objective of deploying $500 million on IP in the approaching years.

Now, Pinnacle Financial Partners-backed BEAT looks to be well on its way to realizing the goal; when asked about the pricing behind today’s agreements, an Armada representative said the business “is not able to share those figures at this time.”

However, the company did emphasize that one of the investments, in London-based DJ and producer Jax Jones’ catalog, extends to “artist shares and songwriter royalties” for “a portion” of the 36-year-old’s body of work.

That specifically includes interests in Jones’ “You Don’t Know Me” (which features Raye and has north of 620 million Spotify streams), “Where Did You Go?” (featuring MNEK and boasting 384 million Spotify streams), and “Breathe” (featuring Ina Wroldsen and having garnered 333 million Spotify streams), to name some.

Moving beyond this deal with the Charli XCX, Saweetie, and Tove Lo collaborator Jones, Armada/BEAT has also secured “artist shares on notable dance tracks” from Amba Shepherd. The Sydney native and multi-time Hardwell collaborator is featured on the latter’s “Apollo” and “United We Are,” besides R3HAB’s “Smells Like Teen Spirit,” among others.

Lastly, in terms of today’s announcements, Armada has teed up a JV with Solardo-founded Sola Records. Under the tie-up, which follows a 2023 deal for Sola’s back catalog, Armada is poised to provide A&R, distribution, promotion, and management support for Sola releases, including for Solardo itself as well as Maur, Faber, Draxx, and Majestic.

Addressing the plays, Armada CEO Maykel Piron touched upon his optimistic vision for the dance market moving forward.

“Following Armada’s 20th anniversary last year,” communicated Piron, “it’s incredibly exciting to see such momentum for BEAT and the spotlight on the dance music market right now. We are honored to be entrusted with a portion of Jax Jones’ incredible catalog and several of AMBA SHEPHERD’s most notable tracks and look forward to taking their work to exciting new places.

“The forthcoming [slate of] releases with Sola Records also fuels BEAT’s growth in the music acquisition market and further empowers our mission to celebrate dance artists and breathe new life into the most beloved labels,” concluded the Armada co-owner.