UMP China Signs Cheerful Music to Global Publishing Deal

UMP China Cheerful Music
  • Save

UMP China Cheerful Music
  • Save
Photo Credit: UMP China (Grace Gao, UMP China | Snow J, Founder & CEO of Cheerful Music)

Universal Music Publishing China (UMP China) has announced it has signed Cheerful Music to an exclusive worldwide publishing deal—excluding mainland China.

The Cheerful Music catalog boasts major hits including “YI XIAO JIANG HU (KE MU SAN),” which has amassed more than 50 billion views on Douyin, the Chinese version of TikTok. “XIAO CHENG XIA TIAN,” “TA SHAN HE,” and “BAN SHENG XUE,” each have claimed top spots on several of China’s music streaming services.

Founded in 2019 with its roots in Shenzhen, Cheerful Music boasts a diverse and talented lineup of Chinese songwriters and artists, such as Snow. J, Silk Ye, Cindy Dong, KeyKey, Huang Junze C-Jay, He Zhu, Yu Tang, and Reddi. The company’s London office is central to its international strategy, fostering collaboration with international talents like Erik Frank, Grand Nights, Shell Tenedero, Chloe Rose, J.O.Y., and Milan D’Agostini.

The success of “YI XIAO JIANG HU (KE MU SAN)” serves as a testament to Cheerful Music’s hit-making capabilities with 15 million user-generated clips on Douyin. The influence can be seen across diverse platforms including social media, movie premieres, and international dance competitions. The song also conquered the YouTube Short Video charts in South Korea.

“From the outset, our vision has been to create music that resonates worldwide,” says Founder & CEO of Cheerful Music, Snow J. “The launch of our London office in 2023 has been pivotal; it positions us to collaborate directly with international artists and songwriters, and to connect with a diverse global audience.”

“International expansion is intrinsic to our ethos, and I am profoundly confident that our partnership with UMP China will proper our journey of internationalization even further.”

“Cheerful Music has an adept ability to produce music that resonates with the current trends, crafting hits that enjoy widespread popularity around the globe,” adds Grace Gao, Vice President, Finance and Operations of UMP China. “It’s exciting to engage with a company that not only brings creative vitality but also has the capacity to shape cultural landscapes. We anticipate that by working together, we can further enhance the international allure of their music and continue to create successful outcomes in the global market.”