Red Lobster Features Flavor Flav in Crabfest Promo After Rapper Buys Entire Menu

Flavor Flav red Lobster
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Flavor Flav red Lobster
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Photo Credit: kowarski / CC by 2.0

In May 2024, seafood chain Red Lobster announced it was filing for bankruptcy. Upon hearing the news, Flavor Flav bought the entire menu. Now the rapper is featuring prominently in their Crabfest promos in an attempt to draw in crowds.

Last week, the Public Enemy rapper took to X/Twitter and posted a picture of a table full of food. “Ya boy meant it when I said I was gonna do anything and everything to help Red Lobster and save the cheddar bay biscuits—ordered the whole menu!” with several thumbs up emojis following the effluent praise. Red Lobster noticed and after responding, It’s flavor time boyeeeeeee!,” corporate decided to have the rapper feature in their Crabfest promos.

While the promo is certainly clever branding for both Red Lobster and Flavor Flav, the restaurant chain is in dire straights with a potential 228 locations on the chopping block as part of its bankruptcy proceedings. Recent filings revealed the company employs around 36,000 people—though most of them are part-time.

The chain lost $76 million and has moved to reorganize its finances under Chapter 11 bankruptcy. CEO Johnathan Tibus writes that the company has a “bloated and underperforming restaurant footprint” in those May 19 bankruptcy filings. Part of the problem is having so many underperforming locations across the country and paying the leases for those restaurants that are not turning a profit. Tibus also notes that Red Lobster has seen its guest count drop 30% since 2019—before the pandemic.

After news of the bankruptcy went viral on social media, hashtags like #SaveTheBiscuits trended and prompted responses. “We love seeing our fans show up and rally for us, so when Flavor Flav reached out, we answered the call and invited him to join us in reminding fans we’re here to stay,” adds Sara Bittorf Chief Experience Officer at Red Lobster.

“Crabfest has been a guest-favorite event for years and we’re excited to bring the flavor, along with a variety of wild-caught crab for our guests to enjoy, now and for generations to come.”