Paris Hilton’s 11:11 Media Inks Global Distribution Deal with Warner Music’s ADA — New Album Out in September

Paris Hilton distribution deal
  • Save

Paris Hilton distribution deal
  • Save
Photo Credit: Paris Hilton by Kevin Ostajewski

Paris Hilton’s 11:11 Media inks a global distribution deal with ADA, with her long-awaited sophomore album to be released in September.

Warner Music Group’s independent label and artist services arm, ADA, has inked a global distribution deal with 11:11 Media, the media and consumer lifestyle company founded and led by heiress, entrepreneur, and recording artist Paris Hilton.

The star recently announced her long-awaited return to music with her sophomore album, Infinite Icon, executive produced by multi-platinum artist Sia, releasing on September 6. The album’s lead single, “I’m Free” featuring Rina Sawayama, is out now.

“I’m thrilled to be working with my Warner Music family again,” said Paris. “ADA gives me the ability to share my music with the world while maintaining ownership of it — which is so important to me as an artist and entrepreneur. I can’t wait for everyone to hear this album! I’m so proud of this work and so grateful to my good friend and executive producer, Sia; Jesse Shatkin, Alex Frankel, the whole ADA team, and every single person who contributed to creating and distributing this album.”

ADA President Cat Kreidich said: “Paris is a global icon whose influence on culture is undeniable. Tapping into our expertise and global resources, we’re excited to support Paris’ creative vision and make her return to music unforgettable for the fans.”

“From the first conversation with Cat and the ADA team, we knew it was a match,” added Rachel Webber, Chief Brand & Commercial Officer at 11:11 Media. “ADA’s independent distribution model aligns perfectly with our mission at 11:11 Media to own our IP and allows us to take full advantage of the strength of our operation in brand partnerships and commerce. Huge thank you to Cat and every member of the ADA team for their dedication and partnership.”

Infinite Icon is “a self-reflective journey through Hilton’s life, exploring themes of fame, female empowerment, mental health, and motherhood.” The 12-track release marks Paris’ first album in nearly two decades, and features collaborations with artists like Sia (“Fame Won’t Love You”) and Rina Sawayama (“I’m Free”).

Her last album, Paris Hilton, was released in 2006 and landed in the Top 10 on the Billboard 200, featuring the gold-certified single, “Stars Are Blind.” Since then, Hilton has collaborated with artists like Lil Wayne, Birdman, and Steve Aoki, among others. Over the past decade, Paris has DJ’d at prominent festivals like Tomorrowland and Summerfest.