YouTube Partners with US State Department to Promote World Peace

YouTube U.S. State Department
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YouTube U.S. State Department
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Photo Credit: US State Department

YouTube partners with the US State Department to promote world peace, with ambassadors Chuck D, Lainey Wilson, Kane Brown, Jelly Roll, and more.

YouTube announces a partnership with the US State Department to promote world peace, featuring US Global Music Ambassadors Chuck D, Herbie Hancock, Armani White, Breland, Denyce Graves, Grace Bowers, Jelly Roll, Justin Tranter, Kane Brown, Lainey Wilson, and Teddy Swims.

The collaboration is part of the State Department’s Global Music Diplomacy Initiative, a worldwide effort to elevate music as a diplomatic platform to promote peace and democracy. The initiative was built on the back of the Jazz Ambassadors program launched during the height of the Cold War, in which ambassadors like Louis Armstrong, Dizzy Gillespie, and Sarah Vaughn were sent overseas to cultivate goodwill across the globe.

“I am so honored to participate in this program as a US Global Music Ambassador for the launch of the Global Music Diplomacy Partnership,” said Lainey Wilson. “The power of art and storytelling is incredibly important and I’m grateful to have opportunities to tour and connect with people over songs and music around the world.”

“Bridging cultural divides and inspiring positive change has been part of my life’s work and it is a responsibility I don’t take lightly,” added Chuck D. “Being a global music ambassador is an opportunity to use my voice and music to inspire everyone. New generations of human beings from many places leading, activating, and uniting, making a better world through music, which is the universal language.”

The inaugural launch of the Global Music Diplomacy Initiative will see YouTube and its ambassadors focus on several key areas:

  • Micro-Grants for Social Impact — Investments to support US exchange alumni internationally who are using music to drive positive change in their communities, expanding access to education, economic opportunity, and social inclusion.
  • English Language Learning Through Music — Assisting the State Department efforts to leverage music programming as an English language learning tool, opening doors to new opportunities worldwide.
  • Supporting the Creative Economy — Supporting opportunity and equity in the creative economy through in-country engagements with audiences and aspiring creators, beginning in Australia, Brazil, Canada, France, and India.
  • Leveraging Global Events — Utilizing major international gatherings, like the G20 meetings in Brazil, to inspire action around the unifying power of music.

In addition to its roots in the Cold War era Jazz Ambassadors program, this new partnership was catalyzed by the bipartisan PEACE Through Music Diplomacy Act, a 2022 law enabling the State Department to work with the private sector to design and implement music-related exchange programs.