Celebrate Toby Keith: American Icon at Nashville’s Bridgestone Arena on July 29

Toby Keith concert Nashville
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Toby Keith concert Nashville
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Photo Credit: Live Nation

Several of country’s biggest stars are coming together on July 29 at the Bridgestone Arena in Nashville to celebrate Toby Keith’s life in a charity event.

The special event will air on NBC on August 28 and will feature performances from Luke Bryan, Eric Church, Ashley McBryde, Parker McCollum, Jelly Roll, Darius Rucker, Carrie Underwood, Lainey Wilson, The War and Treaty, and many more.

Singer-songwriter Toby Keith amassed 42 top 10 hits and 33 #1 hits across 44 million albums sold and 100 million BMI performances. His hit songs include “Should’ve Been A Cowboy,” “How Do You Like Me Now?!,” “Courtesy of the Red, White & Blue (The Angry American),” “I Love This Bar,” and many more.

He was elected into the Country Music Hall of Fame shortly before his passing in February 2024. Tickets for “Toby Keith: American Icon” will go on sale Friday, June 28 at Ticketmaster starting 10 am CT. A portion of each ticket sale will benefit The Toby Keith Foundation’s OK Kids Korral, which is a cost-free home for families of children dealing with critical illnesses. The event will also support Monroe Carell Jr. Children’s Hospital at Vanderbilt, one of the nation’s leading children’s hospitals.

“Toby Keith: American Icon” the live concert event and NBC Special are being produced by UMG Nashville’s Sing Me Back Home Productions and ITV America’s Thinkfactory Media, in association with Alex Coletti Productions.

Cindy Mabe, Dawn Gates, and Harper Grae are executive producers for Sing Me Back Home Productions in partnership with Mercury Studios executive producers Alice Webb and Barak Moffitt; Adam Reed and Jordana Hochman are executive producers for Thinkfactory; Alex Coletti is executive producer for Alex Coletti Productions; TK Kimbrell and R.A. Clark also serve as executive producers.

The concert at Bridgestone Arena is being promoted by Live Nation. The show and special have been packaged by UTA – Keith’s long-time agency partner.