Primary Wave Music Partners with Nuno Bettencourt of Extreme

Primary Wave Nuno Bettencourt
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Primary Wave Nuno Bettencourt
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Photo Credit: Nuno Bettencourt by Jaime Ballesteros

Primary Wave Music partners with renowned guitarist, singer-songwriter, and producer Nuno Bettencourt of the band Extreme.

Leading independent publisher Primary Wave Music has announced its partnership with iconic guitarist, singer, songwriter, and record producer Nuno Bettencourt, best known as a member of ‘80s and ’90s rock band Extreme. The partnership sees Primary Wave acquiring the musician’s publishing and recordings, as well as administration rights.

Included in the deal are all Extreme songs, with the exception of the band’s 2023 album, as well as Bettencourt’s solo works. Terms of the partnership also give Nuno access to Primary Wave’s marketing team and publishing infrastructure, which includes digital strategy, licensing, sync opportunities, and film and television production.

“After getting to know the team at Primary Wave and seeing their passion, work ethic, and creative ideas in action, I am happy now to have a bigger partnership with them,” said Bettencourt of the new partnership. “I look forward to continue building my song catalog into new realms of activity.”

“I am beyond thrilled to have Nuno join the Primary Wave family,” added Adam Lowenberg, Primary Wave’s Chief Marketing Officer. “He is one of the greatest guitar players and songwriters in the history of rock music and one of my personal favorite musicians of all time. We can’t wait to dive into this catalog and remind fans, new and old, of its greatness.”

Bettencourt has worked with artists from Rihanna to Steve Perry, Janet Jackson to Steven Tyler, with a repertoire of music that encompasses some of the biggest songs in rock history. Songs in his catalog include the Top 10 hit “Hole Hearted,” “Get the Funk Out,” “Decadence Dance,” “Rest In Peace,” and Extreme’s most well-known hit, “More Than Words.”

Released in 1991, “More Than Words” was Extreme’s third single from their sophomore album, Pornograffitti. The band fought for the release of the song as a single, which ultimately paid off. The track reached No. 1 on the Billboard Hot 100 and shot to the top of the charts in four other countries. Its success helped push the album to the Top 10 on the Billboard 200, and the band would earn its first Grammy nomination for the song.

In addition to its striking vocal harmonies, “More Than Words” shined a spotlight on Bettencourt’s guitar playing, earning him a fan vote of “Best New Talent” in Guitar World Magazine in 1991.