Virgin Music Group Partners with Anime Music Company Frontier Works

Virgin Music Group Frontier Works Anime music
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Virgin Music Group Frontier Works Anime music
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Photo Credit: Frontier Works Global

Virgin Music Group forms a strategic digital distribution partnership with Frontier Works, a leading Japanese animation music company.

Virgin Music Group (VMG), a global division of Universal Music Group (UMG), has announced a strategic relationship with Frontier Works, a leading Japanese animation-related content production company to release anime music projects. This new agreement will strengthen Frontier Works’ global presence in response to the growing global demand for Japanese culture and content.

VMG will support Frontier Works and its catalog of music related to its popular games, which include titles like “Black Butler,” “Ensemble Stars!!,” and “Lucky Star,” with access to VMG’s music distribution and marketing platform, powered by patented AI technology, and an interconnected global team of music experts to support their releases worldwide.

The Japanese domestic animation industry reached a market size of $20.57 billion (2,927 billion yen), 106.8% of the previous year, according to the Anime Industry Report 2023, published by the Association of Japanese Animations, and has continued to grow dynamically since the spread of COVID-19. Anime revenue from outside Japan also achieved record high growth in 2022, up 111.1% year-over-year.

The two companies believe that anime music has great potential to attract fans around the world and will work closely together to create projects that will captivate and engage fans of the genre.

VMG operates globally, with a network of music professionals that will provide support to maximize Frontier Works’ music content and future releases. Frontier Works will use VMG’s digital distribution system, including its powerful “Trends Now” AI-driven music marketing technology that filters streaming data on artists and songs to create dynamic and actionable insights and “Smart Audience.”

Additionally, VMG’s proprietary advertising platform utilizes ethical AI to increase fan engagement and help drive streaming consumption, as well as a dedicated global team with the capability and experience of making hits both domestically in Japan and overseas. VMG will provide support Frontier Works, as a strategic global partner as they further expand their business around the world.

“Frontier Works’ mission is to enrich the hearts and minds of people around the world through our works and services, and to bring people closer together,” said Masahide Tsuji, President of Frontier Works Inc. “We are encouraged that VMG’s new technologies and the power of its expertise in the music business will help us develop highly satisfying content that will be enjoyed by an even greater number of customers.”

“Frontier Works’ music content derived from anime and games has tremendous potential to reach a very engaged audience, and it is VMG’s mission to deliver to fans in Japan and overseas. We are delighted to be able to leverage VMG’s global network and utilize our unique technology tools to best reach anime fans overseas. We look forward to working with Frontier Works to further expand the reach of Japanese-originated anime culture and music,” shares Ichiro Tamaki, Senior Executive Officer, Universal Music Japan.

“Frontier Works has an incredible roster of anime-related entertainment that is full of great music that, now more than ever, can resonate with new audiences all over the world,” adds Nat Pastor, Co-CEO of Virgin Music Group. “It is our honor and pleasure to partner with Frontier Works, a premier player in anime-related content. Together, we hope to celebrate the music of anime content by expanding their global reach and introducing this powerful genre of music to fans in new markets outside of Japan.”

Masaya Inokuchi, Managing Director, JP Virgin Music Group, concludes: “Virgin Music Group’s mission is to support artists who wish to make their mark both domestically and internationally. A partnership with a partner with such unique and amazing content as Frontier Works has unlimited possibilities for both parties. I am very much looking forward to bringing Frontier Works’ artists and music to people around the world from a variety of angles in the future.”