Photo Credit: Live Nation
Live Nation pushes into Africa with the acquisition of Quicket, a major player in Africa’s ticketing market.
Ticketmaster, the leading ticket marketplace worldwide, owned by Live Nation, is acquiring Quicket, a significant player in Africa’s General Admission event and festival ticketing, to further support its endeavors in the rapidly growing live events market in the region.
Having launched in the market in 2022, Ticketmaster serves some of South Africa’s leading festivals, sports, music, theatre, and venue clients. The partnership with Quicket, known for its self-service platform and event organizer tools, will further this success by offering solutions for events of every size.
With Quicket’s expanding operations in Nigeria, Uganda, Kenya, Zambia, and Botswana, the acquisition will allow more African venues, artists, and promoters to benefit from the platform’s regional expertise, alongside Ticketmaster’s global reach and service. It will also enable the expansion of digital technologies, like secure encrypted mobile tickets, across the continent.
“Africa is home to some of the most passionate fans in the world who we have the privilege of connecting to the events they love, simply and securely. Our commitment to delivering top-tier tools for promoters, venues, and artists is unwavering. Partnering with Quicket will supercharge our mission to elevate Africa’s dynamic live events to the global spotlight they truly deserve. Together, we are igniting a new era of unparalleled growth for African entertainment,” says Mark Yovich, President of Ticketmaster.
“The passion for live entertainment is at the heart of African culture. Over the past 13 years, we’ve empowered event creators across the continent to deliver exceptional experiences through our ticketing platform. Partnering with Ticketmaster marks a landmark moment in connecting African artists to a global audience and enhancing the experience for local fans and promoters alike,” concludes James Tagg, Managing Director at Quicket, under whom the company will continue to operate as a standalone business unit from Cape Town.
Quicket was founded in 2011 in South Africa as a scalable pan-African self-service ticketing platform. It enables anyone organizing events of any size to deliver a world-class ticketing experience to their audience. The company has built a robust and fully featured ticketing platform to service the broader African markets, empowering creators to bring their dream experiences to life.
