Stop advertising on the internet by throwing your ad campaign dollars like pennies into a wishing well, hoping for results. Social media traffic isn’t all it’s cracked up to be—especially when the data and algorithms that serve your content are so opaque. Give your music-tech brand the attention it deserves from a laser-focused audience that’s eager to learn how the music industry is evolving.
Building a connection with your target audience can be challenging without the right tools at your disposal. No surgeon can operate without a precision scalpel, which is exactly what Digital Music News offers music professionals. Our team scours the internet for the latest industry news, offers insider insight, and explains groundbreaking technology in a thought-provoking manner so industry professionals can stay up-to-date on how music-tech trends are evolving. The short of it is this—the DMN audience expects quality content, and we deliver day after day.
Social media marketing isn’t all it’s cracked up to be, especially with the high bounce rate and ever-increasing costs. Programmatic ad networks present their own challenges for matching content to interested audiences. Even retainer-based PR does more for the ego than the bottom line. Social media marketing is trending toward algorithmic content, which means you may only reach 2% of your organically grown audience. But you also own 0% of your reach data. Social media spending is like paying for the privilege of spending more to access the same audience in the future.
Digital Music News can help you cut through the online marketing fog and reach an organic audience that is deeply in tune with the music industry and its evolution.
SCHEDULE A CALL
DMN prides itself on offering flexible growth opportunities for businesses of all levels to thrive.
Does your target market include professional music makers, key decision-makers in music, tech, entertainment, and investors? Then the core majority of your audience already reads and trusts Digital Music News as its source for industry happenings daily.
With our custom-built advertising programs, you can easily win the attention of your intended market segment and increase your sales. Our programs are built around lasting brand recall across the site. Working with DMN is a unique opportunity to speak directly to your target audience on a large scale and to readers who return daily for a dose of what’s happening in the industry.
Our marketing team will work to build a unique program tailored to your needs—not our own. DMN crafts an ad campaign to work for you and your brand specifically. We provide high-value fringe benefits to our advertising partners, including marketing consultation and networking assistance.
Maybe you know you need marketing, but you don’t have dedicated personnel or the capacity to plan and execute a campaign. Trust us to get it right! We can manage as much of your campaign as you would like. Just let us know that you want us to manage the campaign; there is NO ADDITIONAL COST.
Ensuring that our partners are relevant to our readers is one of the highest priorities for our publication. We’re highly selective about who we work with. Joining DMN as an advertising partner with exclusive opportunities means you’ll be able to achieve remarkable results for most campaigns.
Are you getting value out of your ad spend?
All advertising is an investment—but not all investments are created equal. Are you getting the most out of your ad spend? Part of the reason DMN is so selective about who we choose to work with is that our ads are consistently tailored to be of interest to our core audience. That means you’re not reaching 2% of people who are interested in your product or service, but more like 60% to 70%.
Which U.S. car insurance company can save you 15% or more?
You know the answer. And that’s an example of effective marketing that casts a wide net. You may think that branding at this scale doesn’t make sense for companies in a niche like music, but that would leave the biggest opportunity on the table.
Insurance companies in the United States spend billions to ensure you know the answer to that question. Why? Because at some point in your adult life, you’ll probably need a car insurance provider. Car insurance companies need to spread a wide net and gain awareness from the general public, and it costs them millions of dollars each year to keep that up.
But how does a smaller company get that same level of mindshare within a more targeted demographic like music artists and music companies? Focus on a custom-tailored audience! That is what we do.
When you advertise on Digital Music News, all our core readers will see your ad at least twice daily if you are in one dimension. This is intentional. We want your brand to be a reflexive reaction for our audience when they need the service you provide.
Who reads Digital Music News?
DMN is a leading source of information in the music-tech industry. Founded in 2003, we have grown over two decades to become the leading source of news for music-makers and companies in music and music-tech. DMN commands an average of 800,000 to 1,000,000 unique monthly readers and 40,000 daily newsletter subscribers. We are the leading source of news for industry professionals.
We have been awarded both Media Innovator Awards and Global Business Awards from AI Publishing in 2021 and 2022. Both years won in the ‘Best Music Trade Publication’ categories and ‘Best Music Industry Digital Marketing Specialists.’
Let us use that award-winning marketing knowledge to inform our audience about your product or service. Curious about our audience? DMN readership can be split into three primary categories.
- Professional music makers and the people who represent them (artists, producers, engineers, songwriters, etc) | More than half of the artists who read DMN (average 500k monthly) earn their primary income through music.
- Executives and decision-makers in music, entertainment, and tech | 40% of our audience is management or higher, and 17% of our readers are ‘VP or higher.’
- Investors of music and music technology | This includes both private and institutional investors.
Our success is your success.
Digital Music News is committed to helping its advertising partners achieve their most ambitious goals. Over the past two decades, we have gained extensive experience in what works and what doesn’t when it comes to the music industry. We can help you navigate this complex industry with ease to help you get the maximum value for your brand.
Click the ‘schedule a call’ button below, or email our Chief Revenue Officer, Noah Itman, directly at [email protected]. Have a question about how DMN can help you? We’d love to chat about any and all business inquiries.