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Author Ari Herstand

Ari Herstand

Writer, Musician, Whiskey Drinker

Ari Herstand is the author of How To Make It in the New Music Business (Dec 2016 - Liveright / Norton). He has been a DIY musician for over 10 years, has performed over 600 shows around the world and released 4 studio albums and 2 live albums. He has had songs featured on multiple TV shows, commercials and films and has shared the stage with Ben Folds, Cake, Matt Nathanson, Joshua Radin, Eric Hutchinson, Milk Carton Kids and Ron Pope. He created the music business advice blog, Ari’s Take in the Spring of 2012 to help DIY musicians navigate the independent world of music. Herstand was born and raised in the Midwest and got his start in the Minneapolis music scene. He rose to prominence locally and consistently sold out the 800 capacity Varsity Theater. He became the go-to musician in the scene for music business advice before he moved to Los Angeles in the Summer of 2010. Currently residing in West Hollywood, Herstand still spends a good portion of his time on the road touring. When at home he splits his time writing music, writing articles, writing his book (out December 2016 with Norton Publishing), playing shows at the Hotel Cafe and acting in TV shows (see him in his co-star appearances on Mad Men, 2 Broke Girls, Aquarius, Transparent, The Fosters, and others)

Star in your hometown

How to Be a Star in Your Hometown

Ari Herstand
October 22, 2019
As important as establishing yourself online is, everyone has a hometown community they come from. This is an excerpt from Ari Herstand's new book How to Make it in the New Music Business (Second Edition) Y... Read More...

Why the Best Singer Does Not (Always) Sing the Pop Hit

Ari Herstand
October 14, 2019
My friend texted me the New York Times’ 6-minute 'Watch How a Pop Hit Is Made' doc about Zedd, Maren Morris and Grey’s “The Middle.” This is an excerpt from Ari Herstand's new book How to Make It in the New ... Read More...

What is the Music Modernization Act and Why Should it Pass

Ari Herstand
August 1, 2018
1
From Flickr used with the C.C. License 2.0 The copyright laws of the US were written over hundred years ago. 1908 to be exact. Long before the internet was even conceived of. Let alone streaming. Music law w... Read More...

Hit Songwriters Hit Back at SESAC: ‘Shame on You!’

Ari Herstand
August 1, 2018
9
"This is the strongest I’ve ever seen the songwriting community" — Ross Golan, hit songwriter, podcaster of 'And The Writer Is...' The Music Modernization Act recently passed the House by a 415-0 vote.  It l... Read More...

This Musician Hilariously Trolls CNBC Anchors About Spotify And They Don’t Realize It

Ari Herstand
April 4, 2018
3
Vulfpeck is one of those bands that either you get or you don't. With a private Facebook fan club group (Vulfpack) containing over 27,000 members and over 700,000 monthly listeners on Spotify, it seems many ... Read More...

Music PR Company: 25% Of Our Clients Are Entitled Little Brats

Ari Herstand
April 4, 2018
62
I first heard about Manimal PR from an artist management facebook group I’m a part of. Someone was inquiring about them and immediately the post was flooded with fellow managers saying “I’ve worked with Mani... Read More...

Spotify Removed My Album Because Of Seemingly Fake Streams

Ari Herstand
November 2, 2017
48
A few people have noted recently that I haven’t released a song in two years and how it can seem hypocritical as I instruct musicians to regularly release music. We’re in a fast food society where people’s a... Read More...

Scam Alert: Atlantic Records Email Is Soliciting Musician Submissions for Money

Ari Herstand
October 30, 2017
20
I often run into people working in corners of the music industry who just can’t understand why so many musicians’ guards are up so high. This scam Atlantic Records email is the latest reason why. Musician sc... Read More...

How A-List Freelance Musicians Get Hired in LA

Ari Herstand
October 24, 2017
2
Last month I found myself on the Sunset Strip looking up at the Tower Records marquee and a long line of people standing outside the building. Now, for LA natives this seems odd considering Tower Records shu... Read More...
Josh Abbott Band Guitarist Caleb Keeter

Guitarist At Las Vegas Shooting: I Was Wrong To Oppose Gun Control

Ari Herstand
October 2, 2017
3
Josh Abbott Band's guitarist, Caleb Keeter, who performed at the Route 91 Harvest Festival in Las Vegas on Sunday — just hours before Stephen Paddock killed 59 people and injured 520 — has flipped his stance ... Read More...

13 Ways To Get Blacklisted From The Music Industry

Ari Herstand
September 27, 2017
21
The longer I’m in music, the bigger my network gets and the smaller the music community seems. I was on a layover at MSP (Minneapolis) and I saw Rashawn Ross, the renowned trumpet player for Dave Matthews Ba... Read More...

How To Get Your Copyrights Back From Your Label or Publisher

Ari Herstand
September 20, 2017
There’s a little known section in the US Copyright Act of 1976 enabling any copyright owner to get their rights back after 35 years. Meaning, if you wrote or released a song with a label or a publishing comp... Read More...
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