What Will UGC Licensing Look Like After the UMG-TikTok War?

More than one month into the TikTok and Universal Music Group standoff, all signs point to an intensifying dispute between the companies. Here’s an analysis of where the high-stakes impasse stands – and how the episode’s fallout could drive a fundamental shift in the way music factors into the UGC space. It can be safely … Continue reading What Will UGC Licensing Look Like After the UMG-TikTok War?