music marketing Archives - Digital Music News

Simple Strategies for Engaging With Your Fans

January 22, 2024

We live in an attention economy. And there are more artists today than ever before. So you really have to focus on engaging with your fans, connecting with them in a way they won’t forget. What Fan Engagem... Read More...

Is SMS Marketing for Musicians Still a Thing?

Caleb J. Murphy

November 3, 2023

As an indie artist, I’m always looking for the best way to engage with my fans. And I’m sure you feel the same way. A few years ago, SMS marketing for musicians became the new hot thing. But is it still rel... Read More...

Is Email Marketing Dead? What Musicians Think…

Caleb J. Murphy

October 26, 2023

I’m sure you’ve heard music marketers talk about email marketing. “You have to ‘own’ your fans,” they say. “Social media algorithms come and go!” And I’ll be honest, the idea of bypassing the whim of algori... Read More...

A Different Way To Think About Music Marketing

Caleb J. Murphy

October 10, 2023

Music marketing intimidates many indie musicians. We don’t want to feel sales-y, spammy, or like we’re yelling at people. Fortunately, there’s a way to share your music authentically while being considerate... Read More...

The Secret To Getting Discovered by Fans

Caleb J. Murphy

July 24, 2023

For me, and I believe for most indie artists, getting discovered by a label is not really the end goal. Mainly because I don’t want to give up control of my songs. Yeah, if a label wants to talk, I’ll talk ... Read More...

Here’s My Single Release Plan (Steal It)

Caleb J. Murphy

July 14, 2023

We’re all out here trying to get people to listen. And it’s not a competition. Listeners can love more than one artist. “A rising tide lifts all boats.” So I want to share my single release plan and I want ... Read More...

6 Places Where Fans Can Discover Your Music

Caleb J. Murphy

April 14, 2023

“Getting discovered” these days is no longer about getting a record label’s attention. It’s about getting fans’ attention. Music lovers are the “customers,” so to speak. They’re the ones who are streaming y... Read More...

TikTok’s Best: Music Career Tips

Caleb J. Murphy

June 24, 2022

This is the third installment in a series of posts about TikTok’s best tips for indie musicians. There’s so much helpful content for musicians on TikTok, and this series is me sharing the best content I’ve ... Read More...

How Much Music Marketing Is Too Much?

Caleb J. Murphy

May 9, 2022

Most indie musicians don’t have an oversaturation problem, it’s that they’re not getting seen enough. But it’s still possible to annoy the living heck out of your current audience if you’re not mindful of h... Read More...

Can We Sue Our Way to AI Control?

Will the Music Industry Ever Get a Handle on Rightsholder Payouts?

You Release Music and Chase The Audience.

Live Music’s New Geography

After a Brief Shocker by Apple Music, Spotify Regains Supremacy in the US-Based Subscriber Race. Here’s the Latest DSP Subscriber Data for H1 2026.

You Wrote the Music. Who Gets the Value? A Special Interview With One of the Most Influential Figures In Music Publishing

Is SMS Marketing for Musicians Still a Thing?

Is Email Marketing Dead? What Musicians Think…

A Different Way To Think About Music Marketing

The Secret To Getting Discovered by Fans

Here’s My Single Release Plan (Steal It)

TikTok’s Best: Music Career Tips

Tagged music marketing