music promotion Archives - Digital Music News

Simple Strategies for Engaging With Your Fans

January 22, 2024

We live in an attention economy. And there are more artists today than ever before. So you really have to focus on engaging with your fans, connecting with them in a way they won’t forget. What Fan Engagem... Read More...

Is SMS Marketing for Musicians Still a Thing?

Caleb J. Murphy

November 3, 2023

As an indie artist, I’m always looking for the best way to engage with my fans. And I’m sure you feel the same way. A few years ago, SMS marketing for musicians became the new hot thing. But is it still rel... Read More...

A Different Way To Think About Music Marketing

Caleb J. Murphy

October 10, 2023

Music marketing intimidates many indie musicians. We don’t want to feel sales-y, spammy, or like we’re yelling at people. Fortunately, there’s a way to share your music authentically while being considerate... Read More...

Is TikTok Promote Worth It? My Experience…

Caleb J. Murphy

September 15, 2023

In yet another attempt to promote my music, I recently promoted four of my TikTok videos. In other words, I paid for my TikToks to get shown to more people. It’s a feature called TikTok Promote, and I’m goi... Read More...

The Secret To Getting Discovered by Fans

Caleb J. Murphy

July 24, 2023

For me, and I believe for most indie artists, getting discovered by a label is not really the end goal. Mainly because I don’t want to give up control of my songs. Yeah, if a label wants to talk, I’ll talk ... Read More...

Here’s My Single Release Plan (Steal It)

Caleb J. Murphy

July 14, 2023

We’re all out here trying to get people to listen. And it’s not a competition. Listeners can love more than one artist. “A rising tide lifts all boats.” So I want to share my single release plan and I want ... Read More...

6 Places Where Fans Can Discover Your Music

Caleb J. Murphy

April 14, 2023

“Getting discovered” these days is no longer about getting a record label’s attention. It’s about getting fans’ attention. Music lovers are the “customers,” so to speak. They’re the ones who are streaming y... Read More...

How (and Why) To Post YouTube Shorts as a Musician

Caleb J. Murphy

October 17, 2022

You don’t have to be an amateur filmmaker to succeed on YouTube. Thanks to YouTube Shorts, you can get your music in front of new people every day, and all you need is a smartphone. What Are YouTube Shorts... Read More...

Recycling Short-Form Content Can Grow Your Fanbase Faster

Caleb J. Murphy

October 11, 2022

Short-form content for music promotion is the thing right now. Lots of artists have gone viral on TikTok, like JVKE, SALES, Lil Nas X, Gayle, and so many others. But there are also tons of artists not going... Read More...

The New Way To Promote Your Next Song (According to Success Stories)

Caleb J. Murphy

July 8, 2022

Gone are the days of hyping your release before it’s out, at least for indie artists with a smaller fan base. People have shorter attention spans nowadays, so if you hype the release before it's out, it wil... Read More...

TikTok’s Best: Music Career Tips

Caleb J. Murphy

June 24, 2022

This is the third installment in a series of posts about TikTok’s best tips for indie musicians. There’s so much helpful content for musicians on TikTok, and this series is me sharing the best content I’ve ... Read More...

Do You Need Social Media Ads To Promote Your Music?

Caleb J. Murphy

May 30, 2022

Many music marketers say you need to run social media ads to promote your music. They say that’s how you grow your fanbase. And while that does work for some indie artists, there are caveats to running ads.... Read More...

SRR Capital Launches With a VC-Style Approach to Music Investing

What Is Attribution?

So Busy With "The Quiet Time..."

Netflix Won the Streaming Wars. YouTube Changed the Rules.

Indonesia: One of the World’s Most Promising Digital Music Markets

What Politicians Could Learn from the Music Business: A Midterm Election Primer

Is SMS Marketing for Musicians Still a Thing?

A Different Way To Think About Music Marketing

Is TikTok Promote Worth It? My Experience…

The Secret To Getting Discovered by Fans

Here’s My Single Release Plan (Steal It)

How (and Why) To Post YouTube Shorts as a Musician

Recycling Short-Form Content Can Grow Your Fanbase Faster

The New Way To Promote Your Next Song (According to Success Stories)

TikTok’s Best: Music Career Tips

Tagged music promotion