Women are powering a significant portion of the digital music boom in Britain, according to a recently-released report.
The study, conducted by London-based Emap, noted that women listen longer and discover more music than men. Emap also found that three-quarters of women in the 16-45 range own a portable MP3 player or MP3-enabled mobile phone. The study traces the increased uptake to a higher-than-expected female readership of music magazines, including rock magazine Kerrang.
Some of the discoveries are eye-opening, including the revelation that a majority of Kerrang readers are female. Others areas of the report show strong music interest among women, and comparable levels among men. For example, Emap notes that 80 percent of women spend more time listening to music after purchasing an MP3 player, compared to 75 percent of men. Overall, the trend is a very positive one, and suggests that the days of male-dominated digital downloading and gadget-buying have now given way to a broader consumer appeal.
Story by news analyst Alexandra Osorio.