BurnLounge has recently launched its version 1.0, marking its exit from the beta phase. BurnLounge is a distributed, decentralized system for selling digital downloads that empowers individual resellers. The idea behind BurnLounge is simple: resellers can position downloads on their websites while BurnLounge handles the backend infrastructure. Moreover, BurnLounge sellers can capture downstream revenues from members they have recruited, making it a lucrative opportunity for those who want to become a part of the digital music industry.
According to Alex Arnold, CEO of BurnLounge, “Similar to the way a social network creates circles of influence, BurnLounge retailers can invite others to join their team to sell, promote and potentially profit from the sales of their entire network.” BurnLounge sellers can begin participating through one of three membership tiers, starting at $29.95 a year.
BurnLounge is in its early stages, and there are major questions circling on the viability of the underlying business model. One executive close to the company noted that early revenues are mostly being derived from sign-up costs and monthly subscription fees, not from the actual sale of downloads themselves. Others have pointed to an Amway-like model or, worse, a pyramid scheme.
“From what I’ve seen, the way to make money is by signing other people up that pay their fees, not by selling music downloads, which we all know has very little margin for anyone not doing millions in volume to make money on,” commented Rags Gupta in a recent Digital Music News blog.
That sparked a firestorm of responses, with advocates and detractors debating the model ad nauseam. “Depending on how hard you work it and set up your teams, you could quite literally have thousands of stores under you,” commented one respondent. “I have made my money back and then some.” Other early sellers pointed to disappointing experiences, though more are sure to enter the fold as BurnLounge ramps up its program.
BurnLounge is a unique platform that offers an opportunity for individuals to become a part of the digital music industry without having to bear the cost of infrastructure. The platform is designed to help individuals sell digital downloads by positioning them on their websites, while BurnLounge takes care of the backend infrastructure. The system offers a simple and easy-to-use interface that allows sellers to track their sales and earnings.
However, the business model of BurnLounge has raised a lot of questions. While some have praised it for its potential to create a digital music distribution network that is decentralized and efficient, others have criticized it for being a pyramid scheme. The concerns are valid, as the platform’s early revenues appear to be coming from sign-up costs and monthly subscription fees rather than actual sales.
On the other hand, BurnLounge sellers have an opportunity to earn downstream revenues from members they have recruited, which could potentially be a lucrative opportunity for those who can build a large network of sellers. Nevertheless, the success of BurnLounge depends on the ability of its sellers to sell digital downloads and build a network of sellers who can do the same.
In conclusion, BurnLounge’s launch of version 1.0 is a significant milestone for the platform. The system offers a unique opportunity for individuals to become a part of the digital music industry without having to bear the cost of infrastructure. However, the viability of the business model is still being questioned, and it remains to be seen if BurnLounge can become a sustainable platform that offers a fair and equitable opportunity for all its sellers.