Live Nation Taps Last.fm, Courts Potential Audiences

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Concert giant Live Nation recently announced a deal with Last.fm, a music recommendation and social networking startup. The strategic alliance between the two companies will give Live Nation direct access to the Last.fm audience of 15 million users. As part of the agreement, Live Nation will be providing up-to-the-minute concert information to its fans and offering links to purchase tickets. The objective of this partnership is to create a definitive online live music destination where fans can search for concerts, buy tickets and connect with other fans.

Bryan Perez, head of digital distribution at Live Nation, expressed his excitement over the partnership and stated that the company’s objective is to make LiveNation.com the world’s definitive online live music destination for fans all over the world. This partnership makes a lot of sense for both companies as it brings together two of the most innovative players in the music industry.

Live Nation is a Beverly Hills-based company that manages 75 domestic and 42 international venues, including the House of Blues chain. The portfolio makes Live Nation the second-largest venue management company globally. The North American and European venues of Live Nation overlap well with the Last.fm demographic. This partnership will provide Live Nation with an opportunity to tap into Last.fm’s user base and expand its reach to a broader audience.

Last.fm is known for constantly introducing its users to new music, which is a culture that Live Nation will exploit to draw traffic to its own site and ultimately put more people in seats. Last.fm has a user-friendly interface that recommends music based on the user’s preferences. The platform has a vast library of music that is constantly updated with new and emerging artists. Live Nation’s partnership with Last.fm will allow it to leverage this database of music to promote its concerts and events to a wider audience.

In related news, Live Nation announced a reorganization on Wednesday that will bring its North American operations under a single division. The move is expected to streamline the company’s operations and create synergies that will enable it to better serve its customers and partners. The new organizational structure will also help Live Nation to capitalize on the opportunities presented by the fast-changing music industry.

The music industry has undergone significant changes in recent years as consumers have shifted their listening habits from physical media to digital formats. The rise of streaming services like Spotify and Apple Music has made it easier for consumers to discover and listen to new music. The music industry has also seen a proliferation of social media platforms that have made it easier for artists to connect with their fans and promote their music.

The partnership between Live Nation and Last.fm is a testament to the fact that the music industry is evolving, and companies need to adapt to stay relevant. Live Nation has always been at the forefront of innovation in the music industry, and this partnership with Last.fm is a testament to its commitment to offering its fans the best possible experience.

In conclusion, the partnership between Live Nation and Last.fm is a strategic move that will enable Live Nation to tap into Last.fm’s vast user base and expand its reach to a broader audience. The partnership will also help Live Nation to capitalize on the opportunities presented by the fast-changing music industry. Live Nation’s objective is to create a definitive online live music destination where fans can search for concerts, buy tickets, and connect with other fans. The partnership with Last.fm is a step in the right direction towards achieving this goal.

Story by news analyst Richard Menta.