ROO Group Acquires P2P Specialist Wurld Media, $10 Million Deal

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New York-based ROO Group has recently announced its plans to purchase the assets of Wurld Media, a company specialized in secure peer-to-peer media delivery. ROO is a provider of video solutions for large enterprises and will make the acquisition for approximately $10 million.

With Wurld Media’s buyout, ROO Group will be able to expand its services into secure peer-to-peer distribution, social networking, digital e-commerce, and digital rights management solutions. Wurld Media is the owner of Peer Impact, a closed file-sharing application that had previously secured media licenses from 20th Century Fox, WB, Universal Music Group, Sony BMG, Warner Music Group, EMI, Fox, Atari, and Activision.

ROO CEO, Robert Petty, said, “The acquisition of the technology and solutions from Wurld Media will enable our existing and future clients to engage their audiences at every digital touchpoint including online, mobile, and IPTV in a market where enhanced distribution capability is leading the way on a global basis.”

The purchase price of $10 million will be paid in cash and ROO common stock at $4.39 per share, with an upfront guaranteed payment of $1.5 million. A total of $6.5 million will be delivered in stock or cash at the close of the deal, and an additional $2 million will be paid upon the delivery of certain benchmarks.

ROO Group, which counts clients like News Corp., Verizon, and TheStreet.com, will immediately deliver Wurld Media technologies to its customers. “The combination of ROO’s already strong customer base, superior online streaming and advertising technology, combined with Wurld Media’s innovative P2P technologies and relationships, will establish a new standard for global industry broadcasting,” said Greg Kerber, CEO of Wurld Media.

The deal was announced on Tuesday and is expected to close in a few weeks. The acquisition of Wurld Media’s assets will allow ROO Group to expand its offerings and provide its clients with more comprehensive video solutions. This acquisition also signals ROO’s intention to stay ahead of the curve in the constantly evolving digital media landscape.

ROO Group is a digital media company that provides video solutions for large enterprises. Its clients include News Corp., Verizon, and TheStreet.com. The company’s services include online video management, video syndication, video advertising, and video analytics.

Wurld Media is a company that specializes in secure peer-to-peer media delivery. Its flagship product, Peer Impact, is a closed file-sharing application that has secured media licenses from major entertainment companies like 20th Century Fox, WB, Universal Music Group, Sony BMG, Warner Music Group, EMI, Fox, Atari, and Activision.

Peer-to-peer (P2P) technology has been around for quite some time and is often associated with illegal file sharing. However, in recent years, P2P technology has been used for legitimate purposes, such as secure content distribution. P2P technology allows for faster and more efficient content delivery, which is crucial in today’s fast-paced digital world.

ROO’s acquisition of Wurld Media’s assets will allow the company to expand its offerings and provide its clients with more comprehensive video solutions. As the digital media landscape continues to evolve, ROO is positioning itself to stay ahead of the curve and meet the changing needs of its clients.

Story by news analyst Alexandra Osorio.