Electronic Arts Positions Entire Catalog on iTunes Store

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Electronic Arts (EA), a leading gaming giant, has taken a significant step towards diversification by positioning tracks from its entire catalog onto the iTunes Store. The company has pulled songs from popular titles like Need for Speed, Madden NFL, NBA Live, and Medal of Honor, and each track is being offered for 99 cents. The collection includes exclusive mixes, non-album cuts, and previously unavailable international tracks. EA is positioning the tracks on EA.com/eatrax, which launches the iTunes application and a collection of tracks related to the selected game.

EA has organized the collections as iMixes, which allows it to pull a number of tracks already available on iTunes. According to the company, “From Madden NFL to Burnout to Need for Speed, every song that can be heard in the game can now be purchased on iTunes, including exclusive mixes, non-album cuts, and previously unavailable international tracks.” The company is hoping to attract a more mobile audience, one that wants music on-the-go.

The collection includes a Snoop Dogg remix of The Doors classic, “Riders on the Storm,” a song specifically recorded for the game Need for Speed Underground. That will help to draw attention to the offering, especially if the track grows legs in other arenas. EA is positioning itself to cater to a more mobile audience, and the iTunes play is a significant step towards this goal.

“Our game soundtracks have now officially transcended their consoles,” said Steve Schnur, worldwide executive of Music and Marketing at EA. “All songs, all mixes, and all exclusives from all nations: if it’s in the game, it’s now available for fans to own.” The songs are currently live in North America, and will soon be available throughout Europe.

The choice of EA.com helps to consolidate EA’s online audience, which powers six million pages per month, according to the company. The move is part of a diversification play for EA, which hopes to attract a more mobile audience by offering its popular game soundtracks on iTunes. “Our game soundtracks have long been the perfect complement to the interactive experience,” said Schnur. “Now, with our music available on iTunes, we’re taking that experience to a new level.”

EA has been known for its game soundtracks, which have been an essential part of the gaming experience for many years. The inclusion of exclusive mixes and previously unavailable international tracks is a significant step towards making the soundtracks even more appealing to fans of the games.

In conclusion, Electronic Arts has positioned tracks from its entire catalog onto the iTunes Store to cater to a more mobile audience. The company is hoping to attract fans of its popular games, who want to own the soundtracks and listen to them on-the-go. The move is part of a diversification play for EA, which hopes to consolidate its online audience and attract new fans by offering its popular game soundtracks on iTunes. The collection includes exclusive mixes, non-album cuts, and previously unavailable international tracks. With this move, EA is taking its game soundtracks to a new level and making them even more appealing to fans of the games.

Story by news analyst Alexandra Osorio.