Scotland-based coffee chain Beanscene has launched a digital music store, powered by London-based 7digital. The store, which is accessible via the newly-relaunched beanscene.com, offers a catalog of approximately one million tracks. The songs can be downloaded online or on a mobile device via SMS, offering easy accessibility from multiple locations, including Beanscene coffeehouses.
The launch of the digital music store is part of a broader initiative to create an inviting in-store environment for Beanscene customers. The chain has also launched an in-store radio station, in-store performances, and a distribution deal with eMusic. Beanscene founder, Gordon Richardson, says that the launch of the download store, together with the new website, marks the realization of the company’s original aim to bring together all aspects of the Beanscene vibe to create a space where anyone can come to spend some time with friends and family.
The Beanscene digital music store is similar to the ultra-successful Starbucks model, which also aims to create an important hangout for consumers. Starbucks has been selling CDs in its locations for years, but it recently announced the formation of its own record label, mirroring Beanscene’s Luna Records, which is distributed exclusively on the internet and through its coffeehouses.
Like Starbucks, Beanscene is aiming to create an in-store soundtrack that caters to consumer sweet spots. Its homegrown station, which skews AAA (Adult Album Alternative), features artists like Damien Rice, Creedence Clearwater Revival, The Strokes, Norah Jones, The Black Keys, Moby, and Jackson Browne, according to the Beanscene website.
“At the end of the day, Beanscene is a state of mind, somewhere to kick back, relax and take life in on its most simple and enjoyable level; the simple concept of coffee, music and conversation – for all the family,” Richardson said.
The digital music store launch is part of Beanscene’s larger strategy to cultivate an inviting in-store environment. The company has been focused on the customer experience since its inception, and the new music store is just the latest addition to a long list of initiatives designed to enhance the customer experience.
In addition to the digital music store, Beanscene has also launched a mobile app that allows customers to order and pay for their coffee before they arrive at the store. The app also includes a loyalty program that rewards customers with free coffee after a certain number of purchases.
The company has also been working to create a more sustainable business model, with a focus on reducing waste and using eco-friendly materials in its stores. The company’s coffee cups are made from 100% recycled materials, and the company is working to reduce plastic waste by introducing more reusable cups and containers.
Beanscene’s commitment to sustainability is just one aspect of its broader commitment to the customer experience. The company believes that by creating an inviting in-store environment and offering a wide range of products and services, it can create a loyal customer base that will return time and time again.
The launch of the digital music store is a key part of this strategy, as it allows Beanscene to offer a unique product that sets it apart from other coffeehouses. By partnering with 7digital, the company is able to offer a vast catalog of music that appeals to a wide range of tastes, making it easy for customers to find something they love.
Overall, the launch of the Beanscene digital music store is an exciting development for the company and its customers. By continuing to focus on the customer experience and offering innovative products and services, Beanscene is well-positioned to build a loyal customer base and compete with other coffeehouses in the highly competitive coffee market.