CD Baby, a digital distributor of independent and unsigned artists, has announced a sales partnership with Snocap, a company that provides digital rights management (DRM) and copyright management services for the online music industry.
This deal is set to allow CD Baby artists to position their songs through the Snocap-powered MyStores application, which can be embedded into any MySpace profile. Participating CD Baby artists will place their content into the Snocap registry of approximately 3.3 million songs, a system that allows the company to screen unauthorized sellers.
The alliance between CD Baby and Snocap also includes tie-ins with Snocap partners Imeem, a social networking destination focused on media assets, and Pump Audio, a company that licenses independent music to movie, television, and advertising producers. According to Derek Sivers, founder and president of CD Baby, “Snocap has immediately become one of our most requested digital partners. We’ve got a great belief that they’re about to become one of the fastest-rising sellers of music.”
CD Baby has a distribution deal with iTunes, though Sivers claims that member artists are far more excited about the Snocap avenue. Unlike iTunes, Snocap allows artists to position an e-commerce play directly in front of their most dedicated audience instead of being buried deep within a multi-million song library. The MySpace profile, like the artist website, is the natural gathering place for die-hard fans, and that theoretically paves the way for increased sales.
That model makes sense on paper, though it remains unclear if consumers will prefer to purchase from MySpace, or if they feel more comfortable hopping onto the iTunes Store to pay for a track. Early data suggests low uptake on the initiative, though MyStores has only been on the market for a few months. Meanwhile, CD Baby artists will have the ability to position the MyStores widget into multiple environments, including their own pages and promotional emails.
This partnership with Snocap and its partners is a significant opportunity for independent and unsigned artists. By offering their music through multiple channels, they have a greater chance of reaching a wider audience and generating more revenue. With Snocap’s DRM and copyright management services, artists can rest assured that their music is being distributed and sold legally, without the risk of unauthorized sellers.
CD Baby was founded in 1997 and has since become the largest distributor of independent music. The company offers digital and physical distribution services, along with various tools and resources to help independent artists promote and sell their music. CD Baby has a reputation for supporting independent artists and providing a fair and transparent distribution model.
Snocap, founded by Napster creator Shawn Fanning, was established in 2002 and provides digital rights management and copyright management services for the online music industry. The company’s MyStores application allows artists to sell their music directly to fans through various channels, including social media platforms like MySpace.
In conclusion, this sales partnership between CD Baby and Snocap is a significant development for independent and unsigned artists. By offering their music through the Snocap-powered MyStores application, they have a greater chance of reaching a wider audience and generating more revenue. With Snocap’s DRM and copyright management services, artists can rest assured that their music is being distributed and sold legally. This partnership is another example of how technology is changing the music industry and providing new opportunities for independent artists to succeed.