The music-focused kiosk market has been treading water for years, and it remains unclear if a solid business play exists. Even heavyweights like Starbucks have been frustrated by the possibilities, largely because of incompatibilities with the iPod and a consumer attraction to home-based music discovery and acquisition. But despite the setbacks, deals and developments continue to emerge.
The latest comes from Mediaport Entertainment, a Salt Lake City-based provider of media delivery islands for audiobooks, music, games, ringtones, and other assets. Just recently, the company tied with Power Music, a supplier of workout-related soundtracks and compilations, to push its kiosk solution into fitness centers.
The deal leverages existing Power Music relationships and promises a blend of content from both Mediaport and Power. Gym members can download mixes, and the duo will share a piece of the revenue with the club. “This puts us closer to an anytime, anywhere solution to downloading musical favorites,” commented Helen Seltzer, chief executive of Mediaport.
The initiative will run into a number of competitive threats, particularly from iTunes. A typical workout often includes pre-loaded iPod content, pulled from an iTunes synchronization prior to the start of a session. iTunes users can easily create playlists featuring high-energy and inspirational songs, though Apple also offers a number of workout-specific mixes through its Nike+iPod initiative.
Others will simply tune into any number of televisions planted around the typical gym, though adventurous types may download mixes from Mediaport-powered MediaATMs, especially given the level of customization for body-conscious customers. The group will position 30-minute workouts for $7.99, and individual downloads for 99-cents each. The initial rollout will happen in Utah before a broader expansion in the United States.
The music-focused kiosk industry has been around for quite some time, but it has yet to take off in the way that companies like Starbucks and other major players had hoped. Despite this, Mediaport Entertainment has continued to innovate and stay ahead of the curve, and this recent deal with Power Music is just the latest example of their commitment to success.
For gym-goers, this new partnership means access to a wider variety of music and workout-specific content. Instead of being limited to just a few options, users can now choose from a range of mixes and playlists designed to help them achieve their fitness goals. And with the convenience of on-site kiosks, it’s never been easier to download the perfect soundtrack for any workout.
Of course, there are still some challenges to overcome. Apple’s dominance in the music space is well-known, and their iTunes platform remains a formidable competitor for anyone looking to break into the market. However, with a focus on customization and a willingness to work with partners like Power Music, Mediaport Entertainment is well-positioned to carve out a niche in this space.
Looking ahead, it’s clear that the music-focused kiosk industry still has a lot of potential. While it may not have taken off quite as quickly as some had hoped, there is still a strong demand for on-site music and media delivery in places like gyms, coffee shops, and other public spaces. And with companies like Mediaport Entertainment leading the charge, it’s likely that we’ll continue to see new and innovative solutions emerge in this space.
In the end, it’s all about providing consumers with the content they want, when and where they want it. Whether it’s a high-energy workout mix or a relaxing audiobook, companies that can successfully deliver on this promise are sure to find success in the music-focused kiosk market. And with the recent partnership between Mediaport Entertainment and Power Music, it’s clear that there are still plenty of opportunities for growth and innovation in this space.
Story by news analyst Alexandra Osorio.