NTT DoCoMo Pushes Unlimited Music Download Offering

Tokyo-based mobile operator NTT DoCoMo will soon unveil an unlimited, full-song mobile download service, according to numerous reports from Japan.

The company is spinning the all-you-can-eat offering for a monthly fee of 2,000 yen ($16.90, 12.40 euros), a rate structure that could help NTT challenge a breakaway lead enjoyed by rival KDDI.  The new service is being packaged within the premium i-mode offering, which includes a broad range of premium, mobile multimedia features.  Music fans will gain access to the service in May, though upgraded phones will be required.  For NTT, the move follows a number of music-related deals, including those with recommendation service MediaUnbound and Napster, which also struck a separate deal with KDDI in January.

Story by news analyst Alexandra Osorio.