Microsoft Triggers Zune-Focused Hip Hop Shows

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Microsoft is now broadening its Zune marketing campaign with a collection of hip hop shows.

The “Zune Live at the BBQ” concerts are being held in Los Angeles, Chicago, and New York starting this month.  The events will feature music, games, and food, as well as a number of Zune-related tie-ins.  The action begins in Los Angeles on the 12th, followed by Chicago on the 22nd and New York on August 4th.  Participating artists include Common, David Banner, UGK, Mos Def, Bilal, Clipse, Collie Budz, E-40, Cham, and Large Professor, among others.  “Live at the BBQ is helping to bring hip-hop back to a golden age where records were produced and iconic artists rose directly out of their local communities,” said UGK member Bun B.  Microsoft promised a viral invitation process, one that includes an online registration component.  More information – including details of shows in other cities – may emerge over the coming weeks.

Story by news analyst Alexandra Osorio.