Underneath every tight jam is a strong beat, and rap superstars are always fueled by talented DJs and producers.
Beats and rhymes often come together organically among networking performers, though the musical marketplace is also moving online. One player in that arena is New York-based PMP Worldwide (pmpworldwide.com), a site that attracts a broad number of prominent producers, labels, publishers and performers. Among the clientele is 50 Cent, Rick Ross, Def Jam, Atlantic, Capitol, and Warner/Chappell, according to information supplied by the company. Additionally, producers like Bangladesh (Ludacris, Petey Pablo), Young Yonny (Yung Joc, Lil Wayne), and Clinton Sparks (Styles P, Memphis Bleek) are also in the fold.
Like other digital music companies, PMP is now broadening into related formats like video, games, and ringtones. That includes ongoing discussions with Disney, and concluded agreements with gaming firms Atomic Design Lab and 8 Bit Games. Elsewhere, other producer marketplaces are also cropping up online, including Sir Groovy, Rumblefish, and Pump Audio, now part of Getty Images.