MySpace has evolved into an incredibly important music industry player, thanks to a combination of user-generated and produced content.
On the user-generated side, MySpace now claims more than three million band profile pages, a number that continues to grow.
On the produced side, MySpace has been building its profile with secret shows, album previews, and other goodies. Just last week, the social networking destination streamed a star-studded ProjektRevolution tour, and drew more than one million viewers to the flame.
The tour, headlined by Linkin Park, was featured as part of the larger MySpace Live series. Others on stage included My Chemical Romance and Taking Back Sunday, and the total performance lasted six hours. The action, filmed from Michigan, also incorporated live footage from fans carrying ComVu PocketCaster Nokia N95s. The show was sponsored by State Farm Insurance, and available on myspace.com/nowwhat.
Story by news analyst Alexandra Osorio.