Heavy-selling rapper 50 Cent is now sprinkling a number of digital teasers ahead of a Tuesday album release.
The album, dubbed Curtis, is already being primed by a Justin Timberlake collaboration, as well as a well-timed face-off with Kanye West. Both artists will release their albums on the same date, a nice perk for retail and a boost for both artists.
That Kanye rivalry played a major role in the recent MTV Video Music Awards, though digital promotions are just as important. In that light, MySpace recently began streaming the 50 Cent album in its entirety. The destination is also offering a series of interview exclusives. And last month, the artist sparked a do-it-yourself video challenge on YouTube. Meanwhile, 50 is being heavily demanded on Eventful (eventful.com), a destination that allows fans to request artist appearances in their hometown or college campus.
Elsewhere, Rhapsody is offering an exclusive track, “Moving On Up,” and fans can grab an MP3-based, pre-release album download on the 50 Cent website (mp3store.50cent.com). That is part of a broader, DRM-free experiment being triggered by Universal Music Group, one that currently excludes the iTunes Store.
Story by news analyst Alexandra Osorio.