Vodafone UK Offers Subscription-Based Music Service

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Vodafone UK is now preparing an all-you-can-eat subscription service by Christmas, according to information disclosed Monday.

The offering, called MusicStation, is being powered by Omniphone and includes a selection of roughly one million tracks.  All four majors are on board, as well as a healthy selection of independents.  A range of handsets will be compatible with the offering, including both 2.5G and 3G receivers.

Customers can jump into the offering for a weekly fee of £1.99 ($4.03), a surcharge that will be added to monthly bills.  In exchange, subscribers will be given unlimited access to tracks within the closed mobile environment, a controlled system that loosely simulates OTA downloading.  The subscription-based approach also enables unlimited sharing between subscribers on the same network, and opens the possibilities on a music-based social network.  London-based Omniphone unveiled its offering at 3GSM earlier this year, and quickly paired with Swedish carrier Telenor.

Story by news analyst Alexandra Osorio.