Britney Bomb Stirs Online Records at

Britney Spears
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Britney Spears offered a less-than-spectacular performance at the VMAs, and that produced serious gains online for MTV Networks.

Television viewers increased 23 percent to 7.1 million, a welcomed reversal following a disappointing tally last year.  But the Britney bomb unleashed a merciless media swarm after the show, and a voracious appetite among consumers.

The resulting traffic poured online for the footage, and landed at for the replay.  On Wednesday, MTV pointed to full-day, unique visitor volumes of 8.7 million the day after the awards.  That is a one-day record for the destination and a fourfold increase over volumes from last year.

Unsurprisingly, streaming video was the main attraction online.  According to the data, clocked 17.4 million streams the day after, a three-fold increase over last year and another record. The awards were first broadcast on Sunday evening.

Story by news analyst Alexandra Osorio