Radiohead Spins Donation-Based Album Sales Strategy

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Despite a notoriously unfriendly stance towards digital formats, Radiohead is now spinning a novel sales play online.

The freshly independent group is offering its upcoming album, In Rainbows, for whatever price the consumer feels is appropriate.  The fan can contribute as little as a pence for the album download, though a 45-pence delivery charge is tacked onto any purchase.

More ambitious fans can grab the physical “discbox” for 40 pounds ($81.90).  The package includes both double-disc and double-vinyl formats, as well as a lyrics booklet, photographs, artwork and the digital album download.  The discbox is packaged within a hardbound case.  Digital downloads can be redeemed on October 10th, and discbox packages are being mailed on December 3rd.  Radiohead exited its longtime contract with EMI in 2005.

Story by news analyst Alexandra Osorio.